FROM FACTORY TO FAVORITE: MANUFACTURING THE NEXT GENERATION OF SWEETS

04 Nov 2026
Foodtech Summit
Gulfood Manufacturing
• Building familiar, but unexpected products: Reinventing comfort, culture and nostalgia for global brands versus founder-led ones
• What are the key domestic challenges facing the confectionery industry?
• What is the direct impact on consumers? Examining retail price inflation, shrinkflation and skimpflation
• Indulgence without compromise: Can health, function and great taste genuinely coexist? Striking a balance between function and flavour
• Going from challenger to mainstream: What it takes for breakthrough innovation to scale
• The next game changer: What will reshape the sweets category over the next five years?
Speakers
Shipra Bhatt
Shipra Bhatt, Fractional CMO - Momentum Marketing
Milad Rouhana
Milad Rouhana, Managing Director - Perfetti Van Melle
Aya Assaf
Aya Assaf, Co-founder - Koala Picks
Claire Kanj
Claire Kanj, Founder & Creator - Marsh'N'Mallow