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16 Feb 2026
5 trends powering chocolate’s $245bn boom
Trends shaping the future of chocolate and the opportunities they create for the confectionery industry.
So much so, the market’s projected to top $245bn (€206bn) by 2031, powered by a 6.44% CAGR (industry analysts Mordor Intelligence).
And while its reputation as the ultimate indulgence is often credited for chocolate’s success, five emerging trends are playing a key role in shaping its future
1. Minorstones
Have you ever heard the term "minorstones"...?
neither had we!
But bukcle up, as we're all about to hear a while lot more about it. In fact, it might just be the treating trend of the year.
so what is it?
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