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08 Sept 2025
Barrick Group to Showcase Leading F&B Brands at ISM Middle East 2025
Dubai, UAE – Barrick Group, a leading importer and distributor of premium food and beverage brands in the region, is proud to announce its participation at ISM Middle East 2025, taking place from 15–17 September at Dubai World Trade Centre.
At the exhibition, Barrick Group will highlight five of its flagship brands:
• OJUJ Smoothies & Shakes – 100% real fruit smoothies and shakes, blast frozen for freshness, delivering a zero-prep and zero-waste solution for foodservice and at-home customers.
• Limmo Lemonade – award-winning, all-natural lemonade from Türkiye, recognised with the prestigious Diamond Taste Award, now available exclusively through Barrick in the MENA region.
• Island Way Sorbet Ice Cream – indulgent tropical sorbet ice cream served in natural fruit shells, available across leading UAE retailers, delivery apps and hospitality venues.
• LaCroix Sparkling Water – the number one flavoured sparkling water brand in the United States, now available in the UAE with its refreshing, calorie-free range of natural flavours.
• Once Upon A Coconut – premium coconut water in sustainable packaging, offering a refreshing and hydrating better-for-you beverage option.
In addition to retail and foodservice availability, all brands showcased at ISM can be purchased online at OJUJ.COM, making premium F&B products accessible to UAE customers at home.
Visitors to ISM Middle East 2025 are invited to taste and experience Barrick Group’s unique product range firsthand at Stand 401, Hall 4.
About Barrick Group
Barrick Group is a diversified trading company bringing innovative F&B brands to the Middle East. With a focus on quality, sustainability and customer experience, Barrick distributes its portfolio across retail, e-commerce, hospitality and HORECA channels, ensuring widespread access to globally recognised products.
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