Exhibitor Press Releases

Magical Flavors, an international confectionery company, made a standout appearance at the world’s leading sweets and snacks fair in Cologne, where more than 1,400 exhibitors from 74 countries presented their latest innovations. Under its playful brand Marshzone, the company unveiled one of its most eye-catching new products: Marshmallow Fries with Ketchup-Style Strawberry Syrup. This creative snack combines familiar comfort with a surprising twist, embodying Magical Flavors’ vision of reimagining everyday treats. “Our goal is to create innovative products that inspire kids to interact more with their food and discover joy in playful eating,” said Kirollos of Magical Flavors. The company sees food not only as nutrition but also as an experience, something that sparks curiosity, fun, and creativity. Magical Flavors emphasizes experimentation with unique ingredients, textures, and presentation. By blending imaginative concepts with high-quality production, the company is positioning itself as a driver of change in the confectionery sector. Its mission is to surprise consumers with products that stand out on shelves, while also tapping into global trends of novelty snacking and adventurous flavors. Currently expanding its international reach, Magical Flavors plans to build on the momentum from the fair to strengthen its presence in new markets. With products like Marshzone Marshmallow Fries, the company is confident in capturing the attention of both children and adults who seek something beyond the ordinary. By combining playful design, bold flavors, and a focus on innovation, Magical Flavors is setting a new benchmark in the sweets industry, demonstrating that the future of confectionery lies not only in taste but also in the joy of discovery.