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Mzuri Sweets Ltd. to Showcase African Confectionery Excellence at ISM Middle East 2025
Mzuri Sweets Ltd., a leading confectionery manufacturer from Mtwapa, Kilifi County–Kenya, is set to participate in ISM Middle East 2025, taking place from September 15–17 at the Dubai World Trade Centre. Renowned for its flagship brand Mr. Berry’s, the company will present its wide portfolio of sweet delights to an international audience, highlighting the best of African confectionery craftsmanship.
Founded in 1997, Mzuri Sweets has grown into a regional industry leader with over 700 employees and more than 200 SKUs. Its product range spans lollipops, toffees, hard candies, bubble gum, fruit chews, cakes, and chocolate spreads, with popular brands including King Kuba, Bigg Daddy, Tajiri, Gomba, Ice Cool, Mambo, Bigg Boss, Toffee & Co., King Cake, and King Choco Spread.
With an established presence across East and Central Africa, Qatar, Canada, and the UK, the company now looks forward to leveraging ISM Middle East 2025 to expand further into Gulf and global markets.
“Our participation at ISM Middle East marks an exciting step in introducing our sweet creations to the region while building partnerships that value quality, taste, and affordability,” said the Mzuri Sweets team.
Through its commitment to innovation, affordability, and quality, Mzuri Sweets Ltd. continues to deliver products that bring joy across generations, staying true to its mission of making Mr. Berry’s the most cherished confectionery brand across Africa and beyond.
For more information, visit www.mzurisweets.com.
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