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31 Jul 2025
Sweetpeople confirms participation at ISM Middle East Dubai 2025 – showcasing seasonal and gifting confectionery
Santomera (Murcia, Spain) – Sweetpeople Confectionery SL announces its participation at ISM Middle East Dubai 2025, the region’s leading trade fair for sweets and snacks, taking place from September 15–17 at the Dubai World Trade Centre. Visitors will find Sweetpeople in Hall 1, Stand D1-20, where the company will present its latest product lines designed for retail and gifting.
The showcase includes the 2025 seasonal collections (Easter, Halloween, Christmas, and Love Sweets), combining high-definition printed marshmallows with gifting-ready solutions such as Candy Sushi, Candy Pizza, Celebration Sets, and premium impulse packs like skewers, lollipops, and resealable pouches.
"Our presence at ISM Middle East reflects our commitment to innovation and to building stronger ties with retailers and distributors in the MENA region," said the Sweetpeople export team. "We bring products that are not only fun and eye-catching, but also ambient, Halal-certified, and retail-ready."
With certifications from the Halal Institute of Córdoba and IFS, Sweetpeople ensures quality, cultural respect, and international adaptability. Its products are tailored for multiple channels: grocery and hypermarkets (easy rotation impulse packs), convenience (quick-read marshmallows and gifting formats), travel retail (compact, photogenic sets), and specialty (premium assortments for events and co-merchandising).
Sweetpeople’s participation underlines its positioning as a creative and reliable partner for confectionery innovation, merging tradition with modern retail dynamics.
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