10 Jun 2025
sweetpeople introduces printed marshmallows: edible prints for gifting, retail and private label
Santomera (Murcia, Spain) – Sweetpeople Confectionery SL unveils its latest innovation: printed marshmallow products created to communicate and personalize directly at the shelf. Each fluffy piece becomes a small edible canvas—whether carrying a message, a seasonal icon, or a brand design.
High-definition edible printing ensures clarity from a meter away, turning simple marshmallows into impactful carriers of love notes, festive icons, or playful characters. The new range covers the main purchasing moments: ribbon bags for gifting, peg bags with aligned pieces for fast reading, heart-shaped lollipops for messages and cross-merchandising, and ice-cream shaped bars ideal for themed clip-strips.
"We wanted the product to speak for itself: a message that is clear, beautiful and easy to place at retail, with the flexibility of PL whenever the client needs it," notes the Sweetpeople export team.
For grocery and hypermarkets, peg bags and lollipops activate impulse; in convenience, quick-read formats deliver instant recognition; in travel retail, compact gifting packs add theater; and in specialty, the products offer a versatile solution for seasonal campaigns such as Easter, Halloween and Christmas.
Halal and IFS certifications guarantee cultural respect and premium quality, making printed marshmallows a perfect choice for both everyday indulgence and premium gifting.


