Vitana Industrial Group is one of the leading companies in Iran active in the production of confectionery products. The history of Vitana Industrial Group goes back to 1958 as the first biscuit producer in Iran. This company is specialized in manufacturing different types of biscuits, cookies, wafers, crackers and bars under the corporate brand name of Vitana with several category brand names including Madar, Lucky, Delato, Tivika, Nika, Vitana and Panico. At the moment, Vitana is the leader in the production of baby biscuits under the name of Madar, which is known as one of the most nostalgic and memorable products in Iran for seven decades.