Brain Blasterz is Europe and the GCC’s biggest sour candy brand. Available across the GCC since 2012 the brand has seen consistent YOY growth across the GCC with +78% growth 2021-2022 YTD. Brain Blasterz has 15 sour products in a variety of formats that suit all retail channels. All products have a unique ‘Sour scale’ 1-5 making it clear what level of sourness a consumer will get. Brain Blasterz has a huge social media following in the GCC with regular campaigns targeted at the region. Globally the sour confectionery category is in 10-12% growth YOY. Adding Brain Blasterz to your portfolio will strengthen your position in confectionery across all channels of retail. Visit us to discuss the huge growth opportunities you can access with Brain Blasterz.