Located in Casablanca, the economic capital of the Kingdom of Morocco engages in the manufacture and marketing of sugary and chocolate-based confectionery items. Founded in 1997, this company expanded over time to meet the needs of all consumers. Its customer target being children, day after day Michoc expanded its product range to meet the requirements of a growing number of consumers. The corporate spirit of its founders, study and research, as well as a full time professional work team resolutely committed to the corporate objectives constitute one of the keys to the success registered by Michoc. With an average daily output capacity of 12 tons a day, Michoc is the market leader in confectionery items and has always been one of the most highly innovative companies working in its field in Morocco.