With over 50 years of experience, SAIDA has always demonstrated unique know-how that has enabled it to become and remain the leader in the national market, as well as to develop internationally, whether through its own brands or the brands of its partner Mondelez (Prince and TUC de Lu). Having accompanied several generations of Tunisians since their childhood, SAIDA constantly strives to develop new products that satisfy everyone's sweet tooth: filled, sponge cakes, topped or sandwiches, everyone has their own biscuit. Historical products or the latest innovations, we always offer more taste and pleasure to our consumers. Alone or with family, from breakfast to snack, there will always be a biscuit to meet your desires. Bars, cocoa powder or spreadable cream, all forms of chocolate can now be found in our range. Small treat or great tasting moment, everyone can enjoy the pleasure of chocolate through our different brands.