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What’s New, What’s Hot and What’s Changing the Game for Global Buyers
As global trade routes evolve, Dubai stands firm as the international gateway for confectionery and snack sourcing. With over 880,000 tonnes of imports in 2024, the Middle East has become a vital connector between established producers and fast-growing manufacturing hubs, unlocking new trade flows and cross-regional opportunities for buyers worldwide.
From 15–17 September 2025 at Dubai World Trade Centre, ISM Middle East returns as the ultimate platform to discover an international selection of products, forge new partnerships and tap into global growth. It’s where the world’s confectionery and snack industry comes together to source, scale and stay ahead of the market.
This year’s edition expands with first-time national pavilions from Australia, Costa Rica, Croatia, Portugal and Switzerland, bringing fresh innovation, category disruptors and regional specialities into the spotlight. Joining them are returning powerhouses from India, China, Poland, Spain, Greece and Turkey and more showcasing their most diverse and scale-ready portfolios yet.
With exhibitors from over 60 countries, ISM Middle East 2025 offers a real-time snapshot of what’s gaining shelf space, where new demand is emerging and how buyer behaviour is shifting ahead of the Q4 retail surge. For distributors, buyers and market strategists, it’s the place to build resilient supply chains and secure next-season hits before the competition.
International Pavilions Return To Lead The Way
60-plus countries will be bringing their best to the show. Here’s a snapshot of companies making their ISM Middle East debut, each bringing signature innovation and category leadership to the show floor:
Italy: Global Standard in Premium Chocolate Excellence
Renowned for its signature LINDOR truffles and Swiss Master Chocolatier heritage, combining timeless craftsmanship with constant product innovation, offering premium bars, gifting collections, and seasonal exclusives to the Middle East market.
Australia: Wafer Experts with a Global Footprint
Over 30 years of experience producing high-quality wafers, combining Australian ownership, Indonesian production and exports to 40+ countries, delivering scalable, versatile snack solutions for global markets.
Brazil: Tropical Treats Built for Impulse Sales
Producers of Snackitos Ice Pops and Mini Gelatinas, offering vibrant, portion-friendly frozen snacks tailored for youth-driven, high-impulse markets across the Middle East and Africa.
Croatia: Heritage Confectionery with Modern Range
Southeast Europe’s leading brand in chocolates, biscuits, wafers and candies, combining over a century of craftsmanship with diverse, modern product formats for international retail.
Indonesia: ASEAN’s #1 Gummy Powerhouse
Market leader producing 50 million gummies daily, with fun flavours, fizzy, sour and liquid-filled varieties, exporting to 50+ countries, delivering fast-moving impulse products globally.
United Kingdom: Customised Inclusions and Topping
Suppliers of premium inclusions, from Praline Pecans to Popping Boba, delivering creative, customisable ingredients for snacks, desserts and beverages, backed by 70+ years of innovation.
UAE: Dubai’s Homegrown Confectionery Success Story
A leading confectionery and bakery brand, offering breads, pastries, customised cakes and 40+ varieties of sweets, combining local taste preferences with scalable production capacity.
UAE: Leading FMCG Distributor and Category Captain in the Middle East
A category captain since 1996, connecting 12,000+ retail and foodservice outlets with top global brands in snacks, confectionery, frozen and plant-based sectors, with advanced logistics and high-demand product lines.
Join Our Global Network of Trade Leaders
With new countries, exclusive brands and a marketplace tailored for B2B sourcing, ISM Middle East 2025 is more than a trade show; it’s a global business catalyst. Don’t miss the chance to diversify your product pipeline, connect with emerging markets leaders and access high-potential suppliers before the competition does.
Register now and make ISM Middle East the most strategic investment in your 2025 sourcing calendar. Join us from 15–17 September 2025 at Dubai World Trade Centre.
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