Category Management Evolution: Unlocking Growth in the Snacking Industry

15 Sept 2025
Al Multaqua Ballroom
Expert Stage
  • Mars’ commitment to category leadership
  • Navigating new shopper trends: why we need to change the approach
  • Tools for tomorrow’s category growth: why we need to change the approach
  • Real-world success stories: examples and key learnings
Speakers
Anna Tkacheva
Anna Tkacheva, Category Leadership Director - Mars