How Human-Centered Design Boosts Brand Performance

15 Sept 2025
Al Multaqua Ballroom
Expert Stage

A proven approach that drives purchase decisions by creating purpose-driven brands and packaging people believe in. Discover how meaning, empathy, and relevance turn Design into a strategic business advantage.

People focus is key for brand success

  • Why Human-Centered Design
  • Shifting from a product brand to a consumer brand
  • The strategic advantage for creating meaningful brands: boosting sales up to 30%.
  • How to use human-centricity (internally and externally).
  • Innovation is needed in brand positioning, identity, and products.

Creating your own Private Brand: Talabat success story

  • The desire to invest in a Private Brand Program
  • The Brand Strategy, Identity and Packaging Design System: people, innovation, and unique personality
  • Winning recognition and awards: Showcasing the International Design Awards
  • Major achievements

 

Speakers
Jens Sievert
Jens Sievert, Director, International Design and Branding - Daymon International
Anna Szarecka
Anna Szarecka, Regional Senior Manager of Private Brand and Imports - Talabat