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The Unmissable Sweets & Snacks Event Returns
BIGGER. BOLDER. SWEETER
At ISM Middle East the world of confectionery and snacking launches into the spotlight as we showcase the best the industry has to offer and serve as a catalyst for growth in this exciting sector. The sweets and snacks sectors in the MENA region are ablaze with activity, attracting global industry leaders alongside dynamic local enterprises.
ISM Middle East is much more than a product exhibition, it serves as a the optimal starting-point for making impactful business connections, exchanging insights with international peers, and shaping the growth trajectory of the industry.
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Prepare to be informed and inspired at our expert-led summit and applaud excellence at our esteemed awards ceremony. Mark your calendars and prepare to embark on a journey to explore the sweet and savoury flavours of tomorrow at ISM Middle East 2024. This is where innovation is unwrapped.
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SKIP THE HUNT. STOCK THE HITS
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Join us at ISM Middle East's inaugural three-day conference to explore MENA growth opportunities in the sweets and snacks market, strategies for success, AI trends, and innovations in healthy snacking. Engage in thought-provoking discussions, learn from an exceptional line-up of speakers, and enjoy limitless networking opportunities as we set new benchmarks in confectionery excellence and redefine taste, trends, and transformation.
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ISM MIDDLE EAST AWARDS
Top Shelf. Top Tier.
Celebrating the forefront of innovation and product development, exhibitors now have the opportunity to shine across eight prestigious categories. From groundbreaking developments to unparalleled innovations, this coveted recognition celebrates the best in class within the confectionery industry.
Join us as we raise the bar and applaud the trailblazers driving the evolution of confectionery excellence at the ISM Middle East Awards!
Unwrap Creativity and Innovation! Step into the ISM Middle East
Festive Showcase, where brands dazzle with their imaginative
and eye-catching product offerings for all occasions. This vibrant
space not only highlights the latest festive product lines but also
creates a dynamic environment for targeted networking, bringing
together world-renowned confectionery brands and influential
buyers looking to source the next big trends in festive gifting.
Explore the future of festive celebrations and connect with the
minds behind the magic!
ISM MIDDLE EAST MEETINGS PROGRAMME
Designed to connect exhibitors directly with relevant and hand-picked buyers on the show floor. Gain personalised connections with key figures in the industry, initiate quality meetings, and create business networking opportunities.
This bespoke and exclusive meetings programme offers a range of free networking services throughout the 3 days of ISM Middle East, dedicated to enabling premium business connections before, during, and after the event. From business referrals to individual meetings with exhibitors onsite – they are all just a few clicks away with the Sweet Connections Meeting Programme.
TRENDS & OPPORTUNITIES
SHAPING THE CONFECTIONERY & SNACKS INDUSTRY
IN MENA REGION
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The growing demand for healthier sweets and snacks is pushing companies to innovate with products that are reduced in sugar, made with natural ingredients, and offer functional benefits like added vitamins or probiotics. This trend is revolutionising the confectionery industry, and there's no better place to witness these advancements than at ISM Middle East 2024.
Exhibitors from around the globe will showcase their latest healthy product lines, catering to the health-conscious consumer. Discover how the industry is transforming at ISM Middle East 2024, where innovation and health converge to shape the future of sweets and snacks.
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