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7 Rules for Confectionery Innovation in 2025
From AI-powered ideation to freeze-dried TikTok trends, innovation in sweets is speeding up — but standing out still takes more than just novelty. In this expert-led roundup from Confectionery News, leaders at Hershey, Wild Thingz, and The Functional Chocolate Company share seven hard-won lessons for launching with impact.
Key takeaways? Protect your product’s point of difference, nail taste before anything else, and don’t stray from what your brand has permission to do. Speed matters, but not at the cost of consumer trust. AI is a powerful tool — but only when paired with real-world validation. And with wellness rising fast, design and packaging are just as critical as formulation.
This is a smart, straight-talking read for anyone in R&D, brand, or innovation. Whether you're working on your next functional launch or experimenting with nostalgic twists, these dos and don'ts will help you hit the mark in 2025.
Read the full article by Jess Spiring at Confectionery News.
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