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Ferrero Unveils First Global Sustainability Campaign at Nice Airport
Italian confectionery company Ferrero has rolled out its first worldwide campaign highlighting sustainable sourcing and responsible production practices. The initiative was unveiled at Nice Côte d’Azur Airport, featuring a hazelnut-shaped installation that illustrates the journey of Ferrero’s ingredients from farm to finished product.
The campaign emphasizes traceability and ethical farming, with over 90 percent of hazelnuts now linked to individual farms. More than 21,000 farmers have been trained in sustainable cultivation techniques, reflecting Ferrero’s commitment to regenerative agriculture, fair working conditions, and supply chain transparency.
First showcased at the TFWA World Exhibition in Cannes, the campaign aligns with Ferrero’s ongoing efforts to integrate sustainability into its operations and communicate its responsible sourcing practices to consumers worldwide.
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