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Ferrero’s $3.1B Kellogg Deal Signals Bold Move Beyond Confectionery
Ferrero is making a play far beyond chocolate with a blockbuster $3.1 billion acquisition of WK Kellogg Co’s North American cereal business, giving the Italian powerhouse a much larger footprint across the US, Canada and the Caribbean.
With brands like Frosted Flakes, Special K and Rice Krispies now under its wing, Ferrero is sharpening its position in the broader food category, well outside its core confectionery roots. The move brings with it 120 years of Kellogg heritage, plus fresh potential for growth, investment and brand-building in the breakfast aisle.
Ferrero, which already oversees a portfolio including Nutella, Tic Tac and Butterfinger, says the acquisition marks a strategic milestone in its expansion journey. “This is more than just an acquisition,” said Executive Chairman Giovanni Ferrero. “It represents the coming together of two companies, each with a proud legacy and generations of loyal consumers.”
For WK Kellogg Co, the deal offers capital, scale and long-term backing from a family-owned giant. “ Ferrero will provide greater resources and more flexibility to grow our iconic brands,” said CEO Gary Pilnick. The deal is expected to close this autumn, pending regulatory approval.
Read the full story at Confectionery Production.
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