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Halloween 2025 Expected to Hit a Record $13.1 Billion Despite Inflation and Tariff Woes
As we gear up for a record-breaking Halloween season, America alone is expected to spend a whopping $13.1 billion, a 13 percent increase from last year, according to the National Retail Federation (NRF). Behind the festive spending surge, however, consumers are paying more rather than buying more.
Average spending per person is projected to hit a record $114.45, driven by higher prices across key categories including costumes ($4.3 billion), decorations ($4.2 billion), candy ($3.9 billion) and greeting cards ($700 million). Rising tariffs and ongoing cocoa shortages have pushed up costs, particularly in candy and costume production.
The tariff impact is weighing heavily on consumer sentiment, with 79 percent of shoppers expecting higher prices linked to trade duties. Cocoa supply challenges in West Africa have also contributed to record-high chocolate prices, as production declines have created the largest global shortage in more than six decades.
Despite these pressures, retailers are seeing strong demand. Grocery stores remain the top destination for Halloween candy buyers at 68 percent, while discount chains are attracting more price-conscious shoppers. Many retailers began Halloween promotions as early as June to extend the season and manage inventory.
Experts say the continued enthusiasm highlights the emotional connection Americans have with the holiday, even during uncertain economic times. “Halloween isn’t one night; it’s a 10-week celebration,” said Marissa De Capria of Hershey. Still, with rising prices and shrinking product sizes, the real fright this year may be how little consumers get for their money.
Read by Phil Lempert more on Forbes.com.
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