Paolo Bonsignore

Paolo Bonsignore is a senior executive and advisor specialising in Private Label, retail strategy and food.
He previously served as Head of Private Label and Marketing at Coop Italia, where he led the strategic relaunch of the retailer’s private label portfolio, helping grow sales from €1.7 billion to €3.5 billion and increasing private label share from approximately 23% to over 40%. The transformation included the redesign of the brand portfolio, pricing and assortment architecture, and the launch of more than 5,000 products.
With more than 30 years of international experience in Food, FMCG and retail, Paolo has held senior roles at Coop Italia, illycaffè, Ferrero and Giovanni Rana, where he launched and managed the company’s US business.
Today, he advises retailers, manufacturers and investors on Private Label strategy, portfolio development, positioning, pricing, innovation and go-to-market models, with a particular focus on food and international markets.
A frequent international speaker on Private Label, retail strategy and consumer behaviour, Paolo combines brand building, retail economics and behavioural insights to help companies turn Private Label into a strategic growth platform rather than simply a lower-price alternative.