Anurima is the Executive Editor of IMAGES RetailME, one of the premier retail intelligence platforms in the Middle East. She is a versatile research and communications professional with over a decade of experience in the B2B space. Her expertise spans content creation across sectors like technology, D2C, retail and textiles - both in print and digital media. A tea connoisseur and film enthusiast, Anurima enjoys tech conversations and is keen on 'phygital transformations' across industries. She stays grounded by indulging in good narratives, stitches & weaves, audiovisual content, films, tarot, and fitness.