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Dr. Dariah Lutsch

Dr. Dariah Lutsch

Director Global Insights Research Food & Beverages, Symrise AG
United Arab Emirates
Dr. Dariah Vanessa Lutsch is the Director Global Insights Research at Symrise. Her work includes advancing Symvision AI™ Trend, Consumer, Concept Studio, and Taste Design tools to translate complex consumer and market data and early signals into market-relevant concepts, predict consumer liking, and optimize formulations for taste, cost, ingredient availability, regulatory and reformulation needs.
Before Dariah joined Symrise in 2018 she worked for 12 years with a sensory and consumer research company in Germany, collaborating with key players in the food and beverage segment. She is also a guest lecturer on Statistics and Psychology at various universities in Germany.
Dariah was born in Germany, holds a degree in business psychology and a PhD in Marketing, focusing on multisensory product design while considering the effects of motivations and emotions.

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