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Ekaterina Pichugova
Ekaterina Pichugova (Katya) is a dynamic and accomplished leader with over two decades of experience in the fast-moving consumer goods (FMCG) industry. As General Manager for the Gulf region at Mars Middle East & Africa, based in Dubai, UAE, she is at the forefront of driving growth and innovation across highly competitive markets.
Katya's career began in 2003 in Avanta Ltd before she joined Mars Russia in 2004, where she quickly advanced through a series of increasingly senior roles in sales and category leadership within both the Mars Multisales and Petcare segments. Her early experiences in field sales have played an influential role throughout her versatile career, characterizing her natural ability to build and lead high-performing teams. In 2009, she was promoted to Head of Category and Customer Marketing, where she played a pivotal role in establishing the Category Management function for Mars Pet Nutrition Russia.
Katya is a recognized brand transformation and growth specialist within the retail sector. Having joined Mondelez International in 2013, she quickly made her mark shaping the growth and leadership strategy for the Chocolate category. The following year she ventured into entrepreneurship, launching her own fashion retail franchise of Intimissimi in Moscow.
Sessions
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Panel: Hungry for New Ideas: Trending Flavours in Sweet and Snacks15-Sep-2025Al Multaqua Ballroom
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