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Laura O'Connell
Marketing Director Africa, Middle East, Central Asia,
Symrise AG
United Arab Emirates
Laura O’Connell is Marketing Director at Symrise, where she leads the marketing, sensory and consumer insights, and portfolio teams across Africa, the Middle East and Central Asia. With 14 years of international experience, she accelerates competitive advantage by translating consumer behavior, market trends and Symrise technical expertise into actionable innovation and customer growth strategies that deliver incremental revenue and profitability. Her experience spans all food & beverage categories, giving her a broad perspective on evolving eating occasions and consumer preferences. She believes that every category has a snacking opportunity.
Laura's career journey has taken her from Ireland to Singapore, Thailand, Japan and now the Middle East. At the Smart Snacking Trends panel, she will contribute perspectives on what consumers, from the Health-Orientated to Generation Alpha want, and how clean-label formulation, functional benefits and fusion flavors are reshaping the future of snacking.
Laura's career journey has taken her from Ireland to Singapore, Thailand, Japan and now the Middle East. At the Smart Snacking Trends panel, she will contribute perspectives on what consumers, from the Health-Orientated to Generation Alpha want, and how clean-label formulation, functional benefits and fusion flavors are reshaping the future of snacking.
Sessions
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SMART SNACKING, SMARTER MANUFACTURING: INNOVATION ACROSS THE VALUE CHAIN04-Nov-2026Foodtech Summit
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