Maher El-Tabchy

Maher El Tabchy is the Founder and CEO of Tabchilli, a Dubai-based food company building a modern house of fermentation around raw, living fermented foods. Since launching Tabchilli in 2022, he has grown the business from a founder-led concept into a multi-channel brand spanning retail, e-commerce, quick commerce, foodservice and consumer education across the UAE.
Before entrepreneurship, Maher spent more than 15 years in consumer goods, holding commercial and P&L roles with global companies including Diageo, Godiva and Johnson & Johnson/Kenvue. He brings that experience into the realities of building and scaling a food manufacturing business - from product development, operations and quality to brand building, retail partnerships and category creation.
Maher is a strong advocate for fermentation, gut-health education, local food manufacturing and reducing food waste. Through Tabchilli, he has also helped introduce thousands of consumers to fermentation through workshops and hands-on education. His perspective combines corporate CPG discipline with the practical experience of building a challenger food brand from the ground up in the UAE.