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Mario Moreira
Mario Moreira is a seasoned global business leader with over two decades of experience in international trade, FMCG sales, and brand development. As Senior Director of Jomara, a premium Saudi dates brand, Mario is driving the international expansion of date-based products into mainstream retail, with a bold vision to make dates a year-round, globally loved superfood.
At the heart of his work is a mission to bring a millennia-old fruit into the modern snacking industry, transforming traditional dates into innovative, flavour-forward products that meet the expectations of today’s health-conscious and experience driven consumers.
With a sharp eye for emerging trends and deep market insight, he has successfully launched disruptive dates concepts across multiple continents, bridging heritage ingredients with modern indulgence. His expertise spans brand positioning, product portfolio innovation, retail partnerships, and global distribution strategy.
Mario brings a unique perspective shaped by years of experience operating across Europe, the Middle East, Asia, and the Americas, always with the ambition to turn tradition into trend.
Sessions
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Panel: Hungry for New Ideas: Trending Flavours in Sweet and Snacks15-Sep-2025Al Multaqua Ballroom
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