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28 May 2025
How AI, Flavour & Function Are Redefining Snacks
To kick off Power Bites, Unwrapped’s new interview series, we met up with Jihad El Tannir, Senior Category Director – Snacks - Middle East & Africa at Kellanova.
He shares his thoughts on everything from rising trends like personalisation in snacks, the importance of prioritising local flavours, leveraging AI to drive business growth, jumping on the functional trend bandwagon and so much more.
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