Welcome to the region’s largest trade fair for sweets and snacks - ISM Middle East! It is a premier business to business event for the sweets and snacks professionals. The show helps you connect with a huge number of retailers, distributors, F&B suppliers, and hospitality chains from across the UAE, Saudi Arabia, Bahrain, Oman, Africa, and South Asia.
Taste the trending, most fascinating, most innovative and of course, most sales-generating products for your business at ISM Middle East, 7-9 November 2023, Dubai World Trade Centre. This is your opportunity to showcase your products, gain valuable insights into the local market, and network with industry professionals from around the world. With our exceptional range of exhibitors and networking events, ISM Middle East is the ultimate platform to take your business to the next level.