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A CELEBRATION OF PRODUCT INNOVATION
Every year, ISM Middle East becomes the centre of innovation in the sweets and snacks world where trends are born, bold ideas take flight, and products that shape the future are unveiled. In 2025, we once again shine the spotlight on the most imaginative, impactful, and market-ready innovations across the industry.
Whether it’s a reinvented classic, an unexpected flavour combination, or a product with a story that stands out, we will bring together the industry’s most exciting products under one platform.
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