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WHY ATTEND ISM MIDDLE EAST

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IGNITE YOUR SWEETS AND SNACKS BUSINESS AT THE MENA REGION'S MOST EXCITING TRADE FAIR

Get ready to elevate your business to the next level at the most anticipated sweets and snacks event of the year - ISM Middle East 2024. As the leading platform in the region, ISM Middle East connects you with the most influential names in the industry and gives you the opportunity to showcase your latest products and innovations.

This year's exhibition will be bigger and better than ever, with a particular focus on chocolate, confectionery, desserts, snack foods, ice cream, fine bakery, and dates & date palm products. Whether you're looking to expand your network, establish your brand, or broaden your trade circle across the MENA region, ISM Middle East is the place to be.

Join us at Dubai World Trade Centre from 24-26 September 2024 and explore the latest trends and innovations in the sweets and snacks industry. Don't miss out on this incredible opportunity to elevate your business to new heights


REGISTER YOUR INTEREST FOR 2024 EDITION

3 EXCEPTIONAL DAYS OF ALL THINGS SWEETS AND SNACKS

  • Source from over thousands of brands and new launches to captivate your customers and capture new market share.
  • Explore a diverse showcase of innovative confectionery products, healthy snacks and trending sweets from over 40 countries.
  • Three exceptional days of product demos and global networking with companies from Switzerland, Korea, Poland, Greece, Spain, Turkey, Malaysia and and many more.
  • Meet and network with the leading brands from the sweets and snacks industry, who are all lined up to present the latest line of products. 
  • Access a wide range of F&B solutions across five shows with 5000 exhibitors from 100+ countries collectively onsite.

SOURCE THE MOST TRENDING PRODUCTS ON THE SHOW

 

REGISTER YOUR INTEREST FOR 2024 EDITION

 


 

A DELIGHTFUL ARRAY OF WORLDWIDE PRODUCTS ON SHOW FLOOR

From classic treats to the latest trends, our showcase offers a wide range of flavours and styles that cater to all tastes. You won't find a more diverse or impressive display of confectionery and snacks anywhere else in the MENA region.

Some of the world's most renowned manufacturers have already confirmed their presence at ISM Middle East Exhibition 2024, and you don't want to miss out! This is the perfect chance to explore new partnerships, sample innovative products, and gain invaluable insights into the sweets and snacks industry. Join us at Dubai World Trade Centre from 24-26 September 2024 and experience the ultimate confectionery and snacks show.

 

REGISTER YOUR INTEREST FOR 2024 EDITION

EXPAND YOUR HORIZONS: OTHER EXCITING EXPERIENCES AT THE SHOW

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ISM MIDDLE EAST INNOVATION AWARDS

Keep yourself up to date on the latest products in sweets and snacks, as top innovations selected by an independent jury of experts from the industry are awarded for their novelty.

Encompassing four key categories, ISM Middle East covers the best hard and soft candies, the most delightful snack products, the finest bakery creations, and the most irresistible chocolate products. From nostalgic favourites to cutting-edge novelties, the sweet & snack exhibition caters to a wide range of preferences, ensuring there's something for everyone in this year's lineup.

 

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CONFECTIONERY & SNACKS INDUSTRY INSIGHTS

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Confectionery, Snacks & Ready-to-eat is among the largest categories within Packaged Food, expected to reach US$601.3 billion by 2023.
MENA has a large variety of traditional goods in this category. However, Snacks & Ready-to-Eat products are not traditional to the region, making them a very attractive market for many foreign brands.
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