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Why Visit ISM Middle East?

ISM

IGNITE YOUR SWEETS AND SNACKS BUSINESS AT THE MENA REGION'S MOST EXCITING TRADE FAIR

Get ready for an extraordinary experience at ISM Middle East – the ultimate trading platform for producers and manufacturers of the sweets, confectionery, and snacks industry. As the leading platform in the region, ISM Middle East connects you with the most influential names in the industry and gives you the opportunity to showcase your latest products and innovations.

This year's exhibition will be bigger and better than ever, with a particular focus on chocolate, confectionery, desserts, snack foods, ice cream, fine bakery, and dates & date palm products. Whether you're looking to expand your network, establish your brand, or broaden your trade circle across the MENA region, ISM Middle East is the place to be.

Join us at Dubai World Trade Centre from 7-9 November 2023 and explore the latest trends and innovations in the sweets and snacks industry. Don't miss out on this incredible opportunity to elevate your business to new heights


GET YOUR PASS 

ISM ME Crowd image 2022

3 EXCEPTIONAL DAYS OF ALL THINGS SWEETS AND SNACKS

Source from over thousands of brands and new launches to captivate your customers and capture new market share.

Explore a diverse showcase of innovative confectionery products, healthy snacks and trending sweets from over 40 countries.

Three exceptional days of product demos and global networking with companies from Switzerland, the UK, Korea, the Netherlands, Malaysia and Thailand and many more.

Meet and network with the leading brands from the sweets and snacks industry, who are all lined up to present the latest line of products.

Access a wide range of F&B solutions across five shows with 5000 exhibitors from 100+ countries collectively onsite.

SOURCE THE MOST TRENDING PRODUCTS AT THE SHOW

 


 

A DELIGHTFUL ARRAY OF WORLDWIDE PRODUCTS AT SHOW FLOOR

Indulge in a delicious array of confectionery and snacks from all corners of the world, all in one place! ISM Middle East Exhibition 2023 brings together the most reputable manufacturers to present their latest and greatest product lines, giving you an unparalleled opportunity to discover your next business success.

From classic treats to the latest trends, our showcase offers a wide range of flavors and styles that cater to all tastes. You won't find a more diverse or impressive display of confectionery and snacks anywhere else in the MENA region.

Some of the world's most renowned manufacturers have already confirmed their presence at ISM Middle East Exhibition 2023, and you don't want to miss out! This is the perfect chance to explore new partnerships, sample innovative products, and gain invaluable insights into the sweets and snacks industry. Join us at Dubai World Trade Centre from 7-9 November 2023 and experience the ultimate confectionery and snacks show.

 

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Expand Your Horizons: Other Exciting Experiences at the Show

New Product Showcase: Where Innovation Meets Opportunity

Keep yourself up to date on the latest products in sweets and snacks, as top innovations selected by an independent jury of experts from the industry are awarded for their novelty.

ISM Middle East Newcomer Area: Your Gateway to the Newest Brands in the Sweets and Snacks Industry

The largest trade fair for the sweets and snacks in the MENA region will once again offer industry newcomers the opportunity to present themselves to the international buyer’s market. 

TRENDS SHAPING THE CONFECTIONERY & SNACKS INDUSTRY

Confectionery, Snacks and Ready-to-Eat sales in 2018, 2023 & CAGR 2018-2023 in US$ billion

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Confectionery, Snacks & Ready-to-eat is among the largest categories within Packaged Food, expected to reach US$601.3 billion by 2023.
MENA has a large variety of traditional goods in this category. However, Snacks & Ready-to-Eat products are not traditional to the region, making them a very attractive market for many foreign brands.

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