Witness a world-class showcase of confectionery & snacks and elevate your global portfolio in 2026

ISM Middle East is the region’s premier trade platform dedicated to the global confectionery and snacks industry. As the only event of its kind in the Middle East, Africa & Asia it brings together an unparalleled showcase of innovative products, emerging trends and game-changing opportunities across multiple sectors.

In 2026, ISM Middle East returns bigger and more dynamic than ever, expanding its exhibition space to meet the soaring global demand for confectionery, snacks, and specialty sweets. From Chocolate & Choco-Dates to Confectionery, Snack Foods, Ice Cream & Desserts, Cakes & Biscuits, and Traditional Sweets, the event is a must-attend for buyers, distributors, retailers, and industry professionals looking to discover the latest innovations and connect with top-tier manufacturers.

700+
EXHIBITORS
25,033
VISITORS
140
COUNTRIES IN ATTENDANCE

Immerse Yourself in 3 Unmissable Days of Sweets, Snacks & Business Growth

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UNRIVALED PRODUCT DISCOVERY

Explore thousands of the latest and most innovative confectionery and snack products from across the globe. Your next bestseller could be waiting to be found.
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GLOBAL NETWORKING HUB

Meet industry-leading brands, national pavilions, and trade associations from key markets, unlocking new partnerships and lucrative business opportunities.
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EXCLUSIVE MARKET INSIGHTS

Stay ahead of the curve with live product demonstrations, expert-led discussions, and trend-driven content, ensuring you remain at the forefront of the evolving industry.
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BUSINESS GROWTH & EXPANSION

Whether you're looking to diversify your product portfolio, source high-quality ingredients, or enhance your retail strategy, ISM Middle East is the ultimate gateway to success in 2025.

MAP OUT YOUR JOURNEY AT THE SHOW WITH EASE

ICONIC MAP

GLOBAL CONFECTIONERY & SNACK POWERHOUSE UNITE

 

SOURCE FROM THE MOST IN-DEMAND PRODUCT SECTORS

CONFECTIONERY

A STAPLE & GROWTH ENGINE IN MENA MARKETS

The confectionery sector takes centre stage with a showcase of global favourites and rising innovations. From sugar-free and vegan options to ethically sourced ingredients and bold flavour pairings, this sector reflects a fast-evolving industry rooted in indulgence and purpose. With a growing demand for better-for-you treats and experience-driven products, this is where brands connect with MENA’s high-growth markets through immersive flavour, form and function.

SNACK FOODS

MENA SPROUTING $15.7 BILLION OPPORTUNITY

Projected to reach USD 15.66 billion in 2025, the MENA snack food market is set to grow at a 7.0% CAGR from 2025 to 2030, with volume expected to hit 1.99 billion kg by 2030. Discover suppliers leading in on the go formats, nutritious snack bars and savoury creations

CHOCOLATE

PREMIUM GROWTH IN A $2.8 BILLION REGIONAL MARKET

The Middle East chocolate market is expected to grow from $ 2.84 billion in 2025 to $3.78 billion by 2030. Particularly in GCC markets, premium, artisanal and ethically sourced products are in demand, making supplier partnerships at ISM critical for portfolio differentiation.

BISCUITS & CAKES

EVERYDAY ESSENTIALS, ROOM TO INNOVATE

In markets like the UAE, biscuits and cakes remain core categories in modern trade. With rising consumer interest in clean-label ingredients, filled formats and regional flavour variation, identifying innovative suppliers now can future-proof listing strategies.

ICE CREAM & DESSRTS

MOMENTUM IN FROZEN & SHELF STABLE FORMATS

Frozen desserts continue gaining traction, especially premium, novelty and dairy free segments across GCC markets. At ISM, source partners offering scalable frozen SKUs and dessert mixes built for modern retail and foodservice.

TRADITIONAL SWEETS

CULTURAL HERITAGE WITH RETAIL & DIASPORA DEMAND

Traditionally rooted confectionery, whether Turkish lokum, Indian mithai, or Greek pasteli, is witnessing growing adoption beyond ethnic communities, driven by storytelling, gifting and premium shelf placement. Engage with exhibitors bringing heritage formats with global reach.