ISM Middle East is the leading sweets and snacks trade exhibition for the MENA region. It is the largest and most international platform of its kind, ISM Middle East connects global manufacturers with the region’s most influential buyers across retail, distribution and hospitality.

SEE WHAT'S HAPPENING ON THE SHOW FLOOR

As the Middle East, Africa and Asia's largest sweets and snacks trade event, ISM Middle East is your definitive gateway to global opportunities, breakthrough innovations and direct connections with the industry’s key decision-makers.

Our Event Guide is your essential companion designed to help you navigate over 700 global exhibitors, schedule strategic meetings and make the most of three action-packed days of business, networking and discovery

Download the planner and plan your visit to unlock the full scale of opportunities at ISM Middle East.

 


 

GET TO THE VENUE HASSLE-FREE!

BY METRO

Dubai metro is a quick and efficient option when visiting our venue. Trains run every few minutes, usually from 5 am to 1 am using a Nol Card, which can be obtained easily from any station.

BY TAXI

Book a taxi from any pick up point of your choice at the Exhibition Venue.
Drop off points - 

  • Opposite Ibis Hotel
  • In front of Zaabeel Hall entrance.

Booking details coming soon!

BY BUS

The closest stop is the Novotel Hotel stop outside the Convention Gate entrance at Dubai World Trade Centre. You can use purchase the ticket (NOL card) at any metro station and select bus stops.

For more info, call 800-90-90

BY CAR

The paid parking facilities onsite include:

  • Exhibition Street Parking
  • Exhibition Plaza Parking
  • Al Mustaqbal Street Parking
  • Sheikh Rashid Tower Parking

BOOK YOUR CAREEM RIDE

USE PROMO CODE ISM2025 TO AVAIL 15% OFF

VALIDITY:

15 - 17  September 2025

2 rides per day up to AED 15
(Comfort, Executive, Max, Kids & Zita)

 


 

ism venue map

PREFERRED TRAVEL PARTNER

Airlink International UAE is an IATA travel management company and corporate events management service provider, one of the largest and fastest-growing providers in the Middle East. Airlink Travel evolved into being one of the leading business travel management companies in the Middle East, servicing over 1,200 multinational and national corporate companies.

 

Ms. Pinky Marie Mindo
Travel Consultant
Tel.         : +971 4 282 1050 (Ext. 221)
Email: pinky@airlink.ae

Mr. Mohamed Helal
Business Travel Consultant
Tel.         : +971 4 282 1050 (Ext. 233)
Email: helal@airlink.ae

 

ISM-Plan-Your-Trip-Preferred-Travel-Partner-Airlink

FLY WITH EMIRATES

We’re pleased to inform you that Emirates Airline has proudly been selected as the partner airline for ISM Middle East. Emirates has excellent connections to all of the six continents via Dubai with more than 95 current destinations worldwide – and we are expanding our route network all the time.

Promotion code: EVE62IM 

Travel into DXB: 10 September 2025 to 22 September 2025 

Return from DXB: No later than 2 October 2025

 

AVAIL EXCLUSIVE DISCOUNTS ON YOUR STAY

The Apartments

Centrally situated with a welcoming atmosphere, The Apartments Dubai World Trade Center allows visitors to make the most of their visit to Dubai. Trade Center Plaza with a wide array of restaurants and cafes is only a short walk away.

  • discount on public room charges
  • discount on food and beverages at the Club House
  • discount on laundry services
  • Inclusive of complimentary breakfast

 
Novotel World Trade Centre

Check in to 4-star comfort right at the Novotel World Trade Centre Dubai hotel. Your airy contemporary room gives you space to spread out and work or relax with the skyline views. Start the day fresh with a dip in the pool and a buffet breakfast off the trendy lobby, and wind it up with live jazz at Blue Bar at Novotel.

  • discount on our public rates
  • Complimentary breakfast


 

ibis One Central Dubai

Enjoy the advantages of being in the heart of the central business district. You’re 15 minutes away from Dubai International Airport and just a few minutes’ walk from the World Trade Centre metro station.

  • discount on our public rates
  • Complimentary breakfast


 

ibis World Trade Centre

The ibis World Trade Centre Dubai hotel, conveniently located in the heart of the business district, is just a few minutes away from world-class shopping malls, beaches and nightspots. For business travellers, the hotel is directly linked to the airport, International Exhibition Centre and Convention Centre.

  • discount on our public rates
  • Complimentary breakfast


 

Sheraton Grand Hotel, Dubai

Sheraton Grand Hotel is located 10 minutes from Dubai International Airport and only a 5 minute walk to the metro station, we offer easy access to leisure and business hotspots, such as The Dubai Mall, World Trade Center, the Financial Center and more.


 

25hours Hotel One Central

Overlooking the Museum of the Future and a 7-minute walk from the Dubai World Trade Center, the hotel offers 434 rooms and suites, as well as flexible event and co-working spaces. A total of five characterful restaurants and bars take guests on a culinary journey around the world with 5 distinct outlets; from northern India to the beer gardens of Bavaria: here, urban nomads meet desert flowers, local heroes meet the well-traveled. In addition to the free rental of MINI cars and Schindelhauer bicycles, the hotel also offers The Extra Hour Spa, a rooftop pool and brand new shisha garden.


 

Conrad Dubai

World-class treatments. Locally inspired culinary experiences. Stunning city views. Discover the bold originality at Conrad

  • Room rate is inclusive of Buffet Breakfast in Ballaro located on the 6th floor.
  • Room taxes are 10% Service charge, 7% Municipality Fee, 5% VAT and AED 20 Tourism Dirham Fee, applicable per room per night
  • discounts on F&B outlets.


 

Marriott Hotel Al Jaddaf, Dubai

Marriott Hotel Al Jaddaf, Dubai boasts 5-star amenities near Dubai Mall. Their hotel features a spa, outdoor infinity pool, fitness center, international restaurants and more.


 

For information on travel advisory, please be sure to check the following sources:

  • Dubai Airport website for schedules and latest visa information
  • Your airline provider for flight status updates
    • For Emirates Airlines, please check here for travel updates or find support and guidance here
  • Please check your visa requirements under https://gdrfad.gov.ae/en/form/contact-us
  • Your country’s travel advisory for latest guidance on outbound trips

Online registration is mandatory. Visitors are expected to attend the event using the Print-at-home badge, which will be sent via email upon registration confirmation.

If you want to visit ISM Middle East, please fill the form to register.

We encourage you to arrive at the venue earlier than usual, to allow more time for enhanced safety checks.

  • Taxi, Uber and Careem drop-off points are available at both Exhibition Gate and Convention Gate. The World Trade Centre Metro Station is only a 5 minute walk from the venue

ADMISSION POLICY

Admission to each exhibition is restricted to TRADE & BUSINESS VISITORS related to F&B processing industry only, proof of which must be provided at registration. Visitors under the age of 21 will not be admitted.