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The global snack food industry is worth over $718 billion and the fastest-growing slice of it sits squarely across the Middle East, Africa and Asia. The APMEA region is no longer just a destination for global snack exports; it is an originating force in product innovation, flavour development and consumer trend-setting.
ISM Middle East brings this entire ecosystem together in one place. As the region's only dedicated sweets and snacks trade event, it serves as the primary sourcing, networking and intelligence platform for the industry across emerging and established markets alike. For three days every year in Dubai, the world's commercial gateway, the people who make, buy, distribute and shape the snack industry meet to do business. Whether you are sourcing new products for regional distribution, bringing an innovation to market or tracking where consumer demand is heading next, this is where that work gets done.
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