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In a region where the confectionery and snacks market is surging forward, with MENA revenue already exceeding US$68 billion in 2025 and projected to grow at a CAGR of over 6% through 2030, ISM Middle East stands as the indispensable platform for industry professionals worldwide. Building on the record-breaking 2025 edition that drew more than 725 exhibitors from 66 countries and over 25,000 high-caliber buyers (a 30% attendance surge), this premier event cements Dubai's status as the global gateway to the dynamic APMEA sweets and snacks corridors, now on track to reach $389.8 billion.
Exhibitors secure direct access to top decision-makers from leading retailers, distributors, hospitality chains and emerging markets across the Middle East, Africa and Asia unlocking exclusive deals, strategic partnerships and first-mover advantages in a high-growth landscape.
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