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WHY EXHIBIT?

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UNLEASHING INNOVATION AND INSPIRATION: THE ULTIMATE SWEETS AND SNACKS EXHIBITION IN THE MENA REGION 

 

Welcome to the region’s largest trade fair for sweets and snacks - ISM Middle East! It is a premier business to business event for the sweets and snacks professionals. The show helps you connect with a huge number of retailers, distributors, F&B suppliers, and hospitality chains from across the UAE, Saudi Arabia, Bahrain, Oman, Africa, and South Asia.

Taste the trending, most fascinating, most innovative and of course, most sales-generating products for your business at ISM Middle East, 7-9 November 2023, Dubai World Trade Centre. This is your opportunity to showcase your products, gain valuable insights into the local market, and network with industry professionals from around the world. With our exceptional range of exhibitors and networking events, ISM Middle East is the ultimate platform to take your business to the next level.

BOOK YOUR STAND

THE CONFECTIONERY INDUSTRY'S MOST TRUSTWORTHY EVENT

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FIND YOUR NICHE EXHIBIT IN ONE OF THESE SECTORS AT THE SHOW

 

WE CONNECT YOU TO THE BIGGEST BUYERS OF THE SWEETS AND SNACKS INDUSTRY

Major buyers and decision makers from the region's leading organisations come to source products from the most interesting markets worldwide.


WHY TAP INTO MENA'S SWEET AND SNACK MARKET?

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The Middle East and Africa snack products market though fragmented was worth USD 36 billion in 2022 and is estimated to reach USD 43.8 billion by 2027, growing at a CAGR of 4.1%

The sugar confectionery market in the Middle East is forecasted to reach 4.22 billion USD (in retail prices), increasing at a CAGR of 7.28% per annum for the period 2020-2024

32% of the growth in the MEA chocolate market will originate from UAE. The UAE, Saudi Arabia, and Israel are the key markets for chocolate in MEA

Added functionality and reduced sugar per serving are expected to be key drivers of sales in the coming years

Major Supermarkets, including Carrefour, Spinneys, Lulu, Nesto and many more, have witnessed an increase in  sales of imported and premium snacks and confectionery.

Book Your Stand

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  • The enthusiasm we have received at the show has been something we won’t forget; meeting potential distributors but also meeting existing partners meant we can identify what we need to improve and cement our position in the region.
    EMMA WALKER
    Director Marketing & Export Sales, Walkers Toffee
  • The show has it's unique characters - for exhibitors, visitors and products. It is strongly recommended for confectionery producers.
    SUNSHINE INTERNATIONAL CO. LTD
  • As a Dubai company, the most satisfying aspect of participating at yummex Middle East was seeing potential customers really appreciate our quality. The number of leads secured exceeded our expectations and we more than achieved our objectives.
    ROY KOYESS
    CEO and Founder, Freakin Healthy

TOP REASONS TO EXHIBIT

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Discover limitless innovation, gain valuable industry insights, and explore unparalleled opportunities at ISM Middle East. This event provides exhibitors with a platform to connect with leading retailers, access world-class industry education, and form new relationships to enhance their business.

FOCUS

Meet with relevant buyers from across the food distribution chain, including high-impact chocolate, confectionery and snack retailers, foodservice professionals, distributors, and showcase products alongside your peers to build your brand in the burgeoning Middle East & African markets.

INSPIRATION

ISM Middle East is a source of inspiration and innovation at every turn. It offers exhibitors a chance to introduce and inspire their products to retailers, distributors, F&B suppliers, and hospitality chains. In addition, they can discover the latest consumer and product insights from industry thought leaders who visit ISM Middle East.

CONECTIONS

This event brings the entire sweets and snacks industry professionals together in one place, offering opportunities to network and form connections. ISM Middle East's dedicated business matchmaking program puts exhibitors directly in touch with professionals who confirm budget spends in sweets and snacks products. Exhibitors can source their next big innovation with contacts from every part of the sweets and snacks supply chain.

EXHIBITION OPTIONS

SPACE ONLY

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SHELL SCHEME

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SPONSORSHIP OPPORTUNITIES

Raise your profile at the show and benefit from increase in ROI and visitors to your stand. A host of sponsorship opportunities exist around ISM ME, before, during and after the show, with ideas and packages to fit every budget.

Choose from signage and banners inside and outside the venue, registration messages, mailer sponsorship, events, innovation awards branding as well as high visibility online with web banners and email advertising.

EXPLORE SPONSORSHIP OPPORTUNITIES

PLATINUM SPONSOR

GOLD SPONSOR

OFFICIAL KNOWLEDGE PARTNERS


 

OFFICIAL RADIO STATION

HEADLINE MEDIA PARTNERS

OFFICIAL MEDIA PARTNERS

MEDIA PARTNERS