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12:10
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Speakers
12:40
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Snacking is no longer just about convenience, it’s about purpose. Today, many consumers are becoming more intentional with their sweet & snack choices, seeking options that align with their health goals, lifestyles, and emotional needs. Join Innova Market Insights, as we’ll unpack the key trends driving this shift, including changing snacking frequencies, preferred occasions and categories, emotional motivators, and the evolving balance between indulgence and health. Discover how these factors are reshaping consumer behaviour and how the food and beverage industry is responding through innovations and product positionings.
13:10
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- Examining opportunities for local retailers and new entrants
- Utilizing customer data to design and deliver a profitable outcome
- How can private label support the growth of the retail strategy?
- Strategies in place to increase traffic and sales with an overall goal of creating an enhanced customer experience
- How can generative AI streamline and elevate the retail sector?
- With the substantial growth of discounters, what impact will they make?
- Through continuously dealing with shifting demands, what is the future of the retail landscape?
Speakers
13:50
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- Mars’ commitment to category leadership
- Navigating new shopper trends: why we need to change the approach
- Tools for tomorrow’s category growth: why we need to change the approach
- Real-world success stories: examples and key learnings
14:20
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- What lessons have we learned from the overreliance on single geographies?
- How have businesses shifted from “just-in-time” to “just-in-case” models?
- How are sustainability, ESG compliance, and traceability influencing sourcing?
- Are we seeing a move from globalization to regionalization or nearshoring?
- How is technology (AI, blockchain, predictive analytics) transforming procurement?
- Are we moving from transactional to strategic partnerships?
- What role should governments and trade bodies play in enabling resilient sourcing?
14:50
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- Which flavours have been the most popular in 2025?
- Who has succeeded in introducing new takes on nostalgic favourites and what can you learn from their success?
- How can partnerships and brand tie-ins further develop trending flavours?
- From nostalgic and multi-sensory flavours to stealth functionality, what does the future look like for this market?
Speakers
15:30
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A proven approach that drives purchase decisions by creating purpose-driven brands and packaging people believe in. Discover how meaning, empathy, and relevance turn Design into a strategic business advantage.
People focus is key for brand success
- Why Human-Centered Design
- Shifting from a product brand to a consumer brand
- The strategic advantage for creating meaningful brands: boosting sales up to 30%.
- How to use human-centricity (internally and externally).
- Innovation is needed in brand positioning, identity, and products.
Creating your own Private Brand: Talabat success story
- The desire to invest in a Private Brand Program
- The Brand Strategy, Identity and Packaging Design System: people, innovation, and unique personality
- Winning recognition and awards: Showcasing the International Design Awards
- Major achievements
16:00
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- How are FMCG companies differentiating themselves through packaging design?
- Keeping it sustainable: cutting down on unnecessary packaging and utilizing recyclable materials
- Speed to market: Role of agile packaging
- Flexible Minimum Order Quantity for Stock Keeping Units expansion
- Smart packaging and connected packaging
Speakers
16:30
12:10
12:40
13:10
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Panel: Bold Discussion: Key Strategies for Succeeding in New Markets with a Solid Distribution Model
- Understanding the competitive landscape and choosing your target market is key
- Selecting distribution channels that are right for you
- Expectations vs. Reality: budgeting and regulatory issues to consider
- How building partnerships are vital for your product’s success
13:40
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- Leveraging local identity
- From gifting to experience
- Co-creation with retailers, travel retailers and airlines
- Agility in Innovation
- Scaling bespoke profitably
14:10
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- How are companies embracing new ideas and innovations?
- How is technology a catalyst for driving this evolution?
- Addressing the rise of functional and healthy-focused snacks
- Impact of ‘GLP-1 Friendly’ products on our sector
- The importance of marketing in the digital age
- With continuous growth in plant-based and vegan categories, how can businesses harness consumer demand and further drive success?
14:40
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- Key drivers, trends, and opportunities shaping Africa’s growing snack and confectionery markets
- Practical approaches to navigate regulations, distribution, and partnerships for effective market penetration
- Discover how to adapt your products, flavors, and branding to resonate with Africa’s diverse and youthful consumers
- Build inclusive sustainable supply chains that create a lasting impact for your business success
15:10
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- How is the category winning the battle for consumer loyalty?
- How have retailers invested in their private label strategies and shifted customer perception?
- What impact does the acceptance of this category have on manufacturers who rely heavily on brand loyalty?
- The future of private label: benefits beyond the price
15:40
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- High protein confectionary – the next big thing
- The evolution of protein bars from 1980s to today
- What consumers are looking for
- Why producing a great protein bar is so difficult to master
- What’s the next generation of protein confectionary?
16:10
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