INDUSTRY NEWS AND UPDATES

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Redefining the art of soft chocolate: Innovations in the artisanal and premium chocolate market
Within the last decade, the artisanal chocolate market has gained significant popularity among younger consumers seeking indulgent treats, especially in Asian and Middle Eastern countries. These choco …
Gifting and sense of place continue to play key roles in confectionery, says leading retailers
Gifting and sense of place – along with an increasing awareness of health and wellness issues – continue to play key roles in the confectionery category in travel retail in the Middle East, according …
Blast From the Past: Why Brands Have Embraced Nostalgia Marketing
Many experts attribute the uncertainty of the pandemic to the increased use of this tried-and-true tactic. To celebrate the return of OREO Cakesters, the brand decided to "rewind” to the mid-2000s on …
Nostalgia Reigns as Confectionery’s Comeback Queen
Curious and sentimental chocolate lovers are rediscovering the classics, and confectionery is ready-as-ever to deliver that dose of joy. Discover two ways consumers experience nostalgia and what they …
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