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Cracking the Code of FMCG – Inside Al Maya’s Retail Playbook
This edition of Unwrapped, we spoke with Rakesh Jha, General Manager at Al Maya FMCG, to get his perspective on how the confectionery and snacks category is evolving in the region. From the growing de …
How AI, Flavour & Function Are Redefining Snacks

How AI, Flavour & Function Are Redefining Snacks

28 May 2025 Jihad El Tannir, Senior Category Director – Snacks - Middle East & Africa at Kellanova.
To kick off Power Bites, Unwrapped’s new interview series, we met up with Jihad El Tannir, Senior Category Director – Snacks - Middle East & Africa at Kellanova. He shares his thoughts on everything f …
Why Texture Is the New Sugar, AI, GLP-1 & the Future of Food with Food Futurologist Dr Morgaine Gaye
We sat down with Dr Morgaine Gaye, renowned food futurologist, to unpack the dramatic shifts GLP-1 medications like Ozempic are triggering across the food and snacking landscape. From micro-meals to m …
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