WHY ATTEND ISM MIDDLE EAST

ISM MIDDLE EAST RETURNS:

Double The Size, Double The Impact.

 

Get ready to elevate your business to the next level at the most anticipated sweets and snacks event of the year - ISM Middle East 2024. As the leading platform in the region, ISM Middle East connects you with the most influential names in the industry and gives you the opportunity to showcase your latest products and innovations.

This year's exhibition will be bigger and better than ever, with a particular focus on chocolate, confectionery, desserts, snack foods, ice cream, fine bakery, and dates & date palm products. Whether you're looking to expand your network, establish your brand, or broaden your trade circle across the MENA region, ISM Middle East is the place to be.

Join us at Dubai World Trade Centre from 24-26 September 2024 and explore the latest trends and innovations in the sweets and snacks industry. Don't miss out on this incredible opportunity to elevate your business to new heights

ENTRY IS FRE FOR ALL TRADE VISITORS

3 EXCEPTIONAL DAYS
OF ALL THINGS SWEETS AND SNACKS

  • Source from over thousands of brands and new launches to captivate your customers and capture new market share.
  • Explore a diverse showcase of innovative confectionery products, healthy snacks and trending sweets from over 50 countries.
  • Three exceptional days of product demos and global networking with companies from Belgium, France, Greece, Hongkong, Japan, Germany, Poland, Korea, Spain, Turkey, Malaysia and and many more.
  • Meet and network with the leading brands from the sweets and snacks industry, who are all lined up to present the latest line of products. 

SOURCE THE

ON THE SHOW FLOOR 

TRENDS & OPPORTUNITIES

SHAPING THE CONFECTIONERY & SNACKS INDUSTRY

IN MENA REGION
HEALTHY INDULGENCE

The growing demand for healthier sweets and snacks is pushing companies to innovate with products that are reduced in sugar, made with natural ingredients, and offer functional benefits like added vitamins or probiotics. This trend is revolutionising the confectionery industry, and there's no better place to witness these advancements than at ISM Middle East 2024. 

Exhibitors from around the globe will showcase their latest healthy product lines, catering to the health-conscious consumer. Discover how the industry is transforming at ISM Middle East 2024, where innovation and health converge to shape the future of sweets and snacks.

A DELIGHTFUL ARRAY OF

WORLDWIDE PRODUCTS ON SHOW FLOOR


From classic treats to the latest trends, our showcase offers a wide range of flavours and styles that cater to all tastes.
You won't find a more diverse or impressive display of confectionery and snacks anywhere else in the MENA region.

Some of the world's most renowned manufacturers have already confirmed their presence at ISM Middle East Exhibition 2024, and you don't want to miss out!
This is the perfect chance to explore new partnerships, sample innovative products, and gain invaluable insights into the sweets and snacks industry.

Join us at Dubai World Trade Centre from 24-26 September 2024 and experience the ultimate confectionery and snacks show.

 

EXPAND YOUR HORIZON:

OTHER EXCITING EXPERIENCES AT THE SHOW

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ISM MIDDLE EAST EXPERT STAGE
Where Innovation Unfolds

Step into the forefront of innovation at our inaugural three-day conference at ISM Middle East. Dive into thought-provoking discussions covering a spectrum of topics such as MENA Growth Opportunities in Sweets and Snacks Market, and The Right Entering the MENA Market and Prospering.

Explore the cutting-edge realm of AI trends shaping the snacks and sweets landscape, and uncover the innovations and key drivers behind healthy and mindful snacking. With an exceptional line-up of speakers, thought-provoking sessions, and limitless networking opportunities, this conference is poised to set new benchmarks in confectionery excellence.

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ISM MIDDLE EAST AWARDS
Top Shelf. Top Tier.

Honouring Excellence: Introducing ISM Middle East Awards! Celebrating the forefront of innovation and product development, exhibitors now have the opportunity to shine across eight prestigious categories. From ground-breaking developments to unparalleled innovations, this coveted recognition celebrates the best in class within the confectionery industry.

As a melting pot of creativity and ingenuity, ISM Middle East serves as the birthplace of countless industry-shaping trends and rising consumer favourites. This dynamic platform offers a unique opportunity for industry players to come together, exchange ideas, and explore the latest advancements in the world of confectionery and snacks.

Join us as we raise the bar and applaud the trailblazers driving the evolution of confectionery excellence at the ISM Middle East Awards!

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SWEET CONNECTIONS
Your Exclusive Path to Tailored Networking

Designed to connect exhibitors directly with relevant and hand-picked buyers on the show floor. Gain personalised connections with key figures in the industry, initiate quality meetings, and create business networking opportunities.

This bespoke and exclusive meetings programme offers a range of free networking services throughout the 3 days of ISM Middle East, dedicated to enabling premium business connections before, during, and after the event. From business referrals to individual   meetings with exhibitors onsite – they are all just a few clicks away with the Sweet Connections Meeting Programme. 
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INNOVATION MART
Explore Exclusivity

An exclusive addition to this year's event! This groundbreaking feature provides visitors with the opportunity to explore products available only in this designated area, offering a unique experience not found elsewhere on the show floor, where exhibitors seize the chance to showcase their exceptional, exclusive launches and innovative products. tailour-made not only to hand-picked buyers with retail profiles but also to a broader audience interested in seeking out specialty items within the confectionery and snacking industry, the Innovation Mart promises to be a hub of innovation and collaboration.

Join us for an unparalleled experience and uncover extraordinary producs, available exclusively at the Retailers' Zone.

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WHO VISITS?

ism

CONNECT WITH THE RIGHT PEOPLE FOR YOUR BUSINESS

THE LARGEST MEETING PROGRAMME DESIGNED TO CONNECT SWEETS AND SNACKS BUYERS, MANUFACTURERS AND OWNERS

Enter a world where tailored connections meet strategic partnerships. Our exclusive 'Sweet Connections' business match-making ensures that every meeting is a catalyst for growth and collaboration, creating opportunities that resonate long after the event ends. 

*Mobile app for download will be available closer to show

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Are You An F&B Professional Looking To Source The Most IN DEMAND Sweet & Snack Products?

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