ISM_Unwrapped

THE REGION'S SWEETES INSIGHTS - SERVED FRESH EVERY MONTH

Whether you’re a seasoned confectionery professional, distributor, retailer, manufacturer, or simply diving deeper into the world of confectionery and snacks, you’re in the right place with Unwrapped, the official monthly scoop from ISM Middle East. Unwrapped is your monthly go-to for what matters most in the confectionery and snacks industry. Each edition delivers curated trends, standout stories and a peek behind the scenes, from global supply chain shifts to flavour obsessions and breakthrough innovations.

You’ll hear directly from the trailblazers moving the industry forward. Expect exclusive interviews with global brands and influential experts, packed with insider commentary, practical insights, and bold perspectives you won’t find anywhere else. The industry is at a fascinating turning point and we’ve pulled together a smorgasbord of content to keep you informed, inspired and ahead of the curve.

POWER BITES

Dr Morgaine Gaye

From micro-meals to memory-linked cravings, Dr Gaye explains how appetite, flavour and emotional connection to food are all being redefined in real time and why the industry must adapt fast.

Watch Exclusive Interview Here

Dr Morgaine Gaye
Food Futurologist
Jihad El Tannir

From personalised snacks to AI-powered innovation, Jihad El Tannir unpacks how shifting consumer preferences, local flavour demand, and the rise of functionality are reshaping the snacking landscape and why brands must act now to stay ahead.

Watch Exclusive Interview Here

Jihad El Tannir
Senior Category Director – Snacks - Middle East & Africa |  Kellanova

EDITOR'S BITE

TREND BITES - LATEST NEWS AND INSIGHTS

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