THE HEART OF SWEETS AND SNACKS IN THE MIDDLE EAST

A BRAND REDEFINED, AN INDUSTRY REIGNITED

In our 2021 edition, we announced yummex ME rebranding to become ISM Middle East. The world’s largest trade fair is now at the heart of sweets and snacks in the Middle East. The event closed with one of the most diverse showcases of innovative confectioneries, healthy snacks and trending sweets from 33 countries.

Big business returned with high-volume trade deals, while inspiration was all around as Michelin Star chefs led masterclasses on the art of modern pastry-making, artisanal gelato, truffle and sustainable cuisine.

Enquiries for 2022 spaces are flooding in, connect now to get a head-start.

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IN THEIR WORDS: WHY OUR EXHIBITORS RETURN YEAR AFTER YEAR

It is important for us to be back at face-to-face events as yummex ME to showcase our presence in the market.
Mostafa Atta
Marketing Director, Marbella

We're returing back to yummex ME again and it has been great meeting new customers and our existing clients once again face-to-face.
Mohammed Nafiseh
Partner, Nabeel Nafisah Sweets

yummex ME gives us the opportunity to meet with a significant number of people from multiple countries.
Mario Moreira
Sales Director, Jomara, A Bateel Group Brand

SIGNATURE BRANDS THAT TOOK OVER THE SHOW

The most impressive showcase of confectionery and snacks from reputed worldwide manufacturers, from the most flavourful to the most trending product lines.




 

VIEW 2021 EXHIBITOR LIST

  • We’ve interacted with numerous buyers, and we look forward to materialising deals post the exhibition.
    Rishikesh Gandhi
    Executive Director, Pure Temptation
  • We’ve met potential distributors and are blown away with the attendance the exhibition has received.
    Julia Kirichenko
    Head of Marketing, Vitba
  • We are grateful to yummex Middle East (ISM ME) to have provided us with a platform of this size to kick off our MENA expansion plans.
    Daniel Szilard Vajda
    Sales Manager, Chocoland Ltd

YUMMIEST PRODUCTS AT THE SHOW FLOOR

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CULINARY INSIGHTS WITH A WHOLE LOT OF INDULGENCE ACROSS DIFFERENT STATIONS

Sweet Tastes of the World

Incredible insights into the future of the confectionery at Sweet Tastes of the World, covered live stations and masterclasses by Michelin-star chefs and more.

Global Dates Market

Global Date Market takes place in the world’s highest date supply and consumption markets. Explore the full scale of date fruit varieties, flavours and innovations here.

yummex Newcomer

Experience products that have never been presented at yummex ME before. Meet the newest exhibitors and their products of the sweets and snacks market in the MENA region.

CONNEXIONS

Connexions - Our powerful business matchmaking programme unlocks productive, lucrative discussions between exhibitors and buyers.

The connexions platform is a complimentary networking tool to help you

  • Book meetings
  • Explore Products & New Brands
  • Browse the full Exhibitor List
  • View Speakers & Agenda

yummex ME Innovation Awards

The Middle East’s leading awards for the confectionery, sweets & snacks industry – yummex ME Innovation Awards returns to place your business, brand, and products in the limelight.

VIEW WINNERS

INNOVATION AWARDS 2021: THE MOST CELEBRATED TREATS

GLOBAL DATE MARKET: BEST-SELLING VARIETIES OF DATES

Date fruit is gaining popularity as a healthy sugar alternative among the sweets and snacks community, and this was clearly evident at the huge turnout of date buyers and producers in 2021.


 

SECTORS IN DEMAND

Sweets and snacks opportunities come in various shape and forms at ISM 2022.
Our show floor covers the following varieties of products.

GLOBALLY ACCLAIMED CHEFS WEAVED THEIR MAGIC:
SWEET TASTES OF THE WORLD 2021


Chef Ines Durand Chiatti
Classic Fine Food

Chef Alexandros Sperxos
Classic Fine Food

Chef Ahmad
Kasdi
Hilton Ras Al Khaimah


Chef Carmen
Rueda
Brix Dessert

LATEST NEWS & INSIGHTS

DELIGHTS OF THE WORLD, GATHERED IN ONE DESTINATION

SUCCESS RAISED TO THE POWER OF FIVE

Gulfood Manufacturing

Gulfood Manufacturing

MEASA region’s biggest food and beverage processing and packaging industry event, showcasing the latest F&B manufacturing business improvement tools.

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Private Label & Licensing

Private Label & Licensing

The MENA region’s only Private Label and Licensing Exhibition bringing global private label suppliers together in one place.

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The Speciality Food Festival

The Speciality Food Festival

The Speciality Food Festival is a unique platform where buyers can taste and sample quality brands across the Middle East.

Explore

Gulfhost

Gulfhost

Gulfhost is MENA's ultimate trading platform for the Hospitality Equipment & Foodservice Industry.

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ISM Cologne – Everything the heart desires

ISM Cologne, the world’s leading trade fair for confectionery and snacks offers inspiration and innovation, exciting networking possibilities, top-class exhibitors and competent visitors. This perfect combination is unique around the globe. You will also find the world’s largest offer of trademark confectionery and snacks. Discover international confectionery and snacks at the confectionery and snacks trade fair in Cologne.

Event Dates: 30 Jan 22 - 02 Feb 22

LEARN MORE

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