THE HEART OF SWEETS AND SNACKS IN THE MIDDLE EAST

A BRAND REDEFINED, AN INDUSTRY REIGNITED

In our 2021 edition, we announced yummex ME rebranding to become ISM Middle East
ISM Middle East formerly known as yummex ME will be a part of the ISM brand family. The world’s largest trade fair of sweets and snacks is now in the heart of the Middle East. The event closed with one of the most diverse showcases of innovative confectioneries, healthy snacks and trending sweets from 37 countries.

Big business returned with high-volume trade deals, while inspiration was all around as Michelin Star chefs led masterclasses on the art of modern pastry-making, artisanal gelato, truffle and sustainable cuisine.

Enquiries for 2022 spaces are flooding in, connect now to get a head-start.

Book Your Stand

SECTORS IN DEMAND

CONFECTIONERY & DESSERTS

CONFECTIONERY & DESSERTS

COCOA, CHOCOLATE & CHOCOLATE PRODUCTS

COCOA, CHOCOLATE & CHOCOLATE PRODUCTS

SNACK FOODS

SNACK FOODS

ICE CREAM

ICE CREAM

DATE & DATE PALM PRODUCTS

DATE & DATE PALM PRODUCTS

THE ULTIMATE PLATFORM FOR SWEET AND SNACK PROFESSIONALS

The most impressive showcase of confectionery and snacks from reputed worldwide manufacturers, from the most flavourful to the most trending product lines.




 

CULINARY INSIGHTS WITH A WHOLE LOT OF INDULGENCE ACROSS DIFFERENT STATIONS

Sweet Tastes of the World

Incredible insights into the future of the confectionery at Sweet Tastes of the World, covers live stations and masterclasses by Michelin-star chefs and more.

Global Dates Market

Global Date Market takes place in the world’s highest date supply and consumption markets. Explore the full scale of date fruit varieties, flavours and innovations here.

Newcomer

Experience products that have never been presented at yummex ME before. Meet the newest exhibitors and their products of the sweets and snacks market in the MENA region.

CONNEXIONS

Connexions - Our powerful business matchmaking programme unlocks productive, lucrative discussions between exhibitors and buyers.

The connexions platform is a complimentary networking tool to help you

  • Book meetings
  • Explore Products & New Brands
  • Browse the full Exhibitor List
  • View Speakers & Agenda

Innovation Awards

The Middle East’s leading awards for the confectionery, sweets & snacks industry – yummex ME Innovation Awards returns to place your business, brand, and products in the limelight.

VIEW WINNERS

GLOBAL DATE MARKET: BEST-SELLING VARIETIES OF DATES

Date fruit is gaining popularity as a healthy sugar alternative among the sweets and snacks community, and this was clearly evident at the huge turnout of date buyers and producers in 2021.


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IN THEIR WORDS: WHY OUR EXHIBITORS RETURN YEAR AFTER YEAR

 

 

 

  • We’ve interacted with numerous buyers, and we look forward to materialising deals post the exhibition.
    Rishikesh Gandhi
    Executive Director, Pure Temptation
  • We’ve met potential distributors and are blown away with the attendance the exhibition has received.
    Julia Kirichenko
    Head of Marketing, Vitba
  • We are grateful to yummex Middle East (ISM ME) to have provided us with a platform of this size to kick off our MENA expansion plans.
    Daniel Szilard Vajda
    Sales Manager, Chocoland Ltd

YUMMIEST PRODUCTS AT THE SHOW FLOOR

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LATEST NEWS & INSIGHTS

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HEAR FROM OUR GLOBALLY ACCLAIMED CHEFS WHO WEAVED THEIR MAGIC

AT SWEET TASTES OF THE WORLD 2021

DELIGHTS OF THE WORLD, GATHERED IN ONE DESTINATION

SUCCESS RAISED TO THE POWER OF FIVE

Gulfood Manufacturing

Gulfood Manufacturing

MEASA region’s biggest food and beverage processing and packaging industry event, showcasing the latest F&B manufacturing business improvement tools.

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Private Label & Licensing

Private Label & Licensing

The MENA region’s only Private Label and Licensing Exhibition bringing global private label suppliers together in one place.

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The Speciality Food Festival

The Speciality Food Festival

The Speciality Food Festival is a unique platform where buyers can taste and sample quality brands across the Middle East.

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GulfHost

GulfHost

GulfHost is MENA's ultimate trading platform for the Hospitality Equipment & Foodservice Industry.

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A UNITED ECOSYSTEM - OUR 2021 SPONSORS & PARTNERS

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