MENA's Biggest
SWEETS & SNACKS
Trade Event

ISM MIDDLE EAST 2024
The Unmissable Sweets & Snacks Event Returns

BIGGER. BOLDER. SWEETER

 

At ISM Middle East the world of confectionery and snacking launches into the spotlight as we showcase the best the industry has to offer and serve as a catalyst for growth in this exciting sector. The sweets and snacks sectors in the MENA region are ablaze with activity, attracting global industry leaders alongside dynamic local enterprises.

ISM Middle East is much more than a product exhibition, it serves as a the optimal starting-point for making impactful business connections, exchanging insights with international peers, and shaping the growth trajectory of the industry.

Prepare to be informed and inspired at our expert-led summit and applaud excellence at our esteemed awards ceremony. Mark your calendars and prepare to embark on a journey to explore the sweet and savoury flavours of tomorrow at ISM Middle East 2024. This is where innovation is unwrapped.

500+
Exhibitors
50+
Countries presented
30,000
Qualified buyers
9277 sqm
Exhibition space
JOIN US IN 2024 FOR A GAME CHANGING EVENT THAT PROMISES

UNPARALLELED OPPORTUNITIES

FOR YOUR BUSINESS

The premier platform to amplify your reach, forge powerful connections, and achieve unparalleled success.

The launchpad for the world’s next viral products, showcasing innovations you won't find anywhere else.

The exclusive destination for forging powerful business connections and accessing unrivaled opportunities.

SOURCE THE

MOST TRENDING PRODUCT CATEGORIES

ON THE SHOW FLOOR 

SKIP THE HUNT. STOCK THE HITS


 


 

TASTE SWEET SEPTEMBER SUCCESS

WHAT'S NEW IN 2024?

ISM_ExpertStage

ISM MIDDLE EAST EXPERT STAGE
Where Innovation Unfolds

Step into the forefront of innovation at our inaugural three-day conference at ISM Middle East. Engage in thought-provoking discussions on MENA growth opportunities in the sweets and snacks market, strategies for entering and thriving in the MENA market, and the latest AI trends shaping the snacks and sweets landscape, and uncover the innovations and key drivers behind healthy and mindful snacking.

With an exceptional line-up of speakers, thought-provoking sessions, and limitless networking opportunities, this conference is poised to set new benchmarks in confectionery excellence. Join us as we redefine the boundaries of taste, trends, and transformation.


 

MEET THE INDUSTRY LEADERS SHAPING THE FUTURE OF SWEETS AND SNACKS

ISM MIDDLE EAST AWARDS
Top Shelf. Top Tier.

Celebrating the forefront of innovation and product development, exhibitors now have the opportunity to shine across eight prestigious categories. From groundbreaking developments to unparalleled innovations, this coveted recognition celebrates the best in class within the confectionery industry. Join us as we raise the bar and applaud the trailblazers driving the evolution of confectionery excellence at the ISM Middle East Awards!


 

ism_award
ism_conections

SWEET CONNECTIONS
Your Exclusive Path to Tailored Networking

Designed to connect exhibitors directly with relevant and hand-picked buyers on the show floor. Gain personalised connections with key figures in the industry, initiate quality meetings, and create business networking opportunities.

This bespoke and exclusive meetings programme offers a range of free networking services throughout the 3 days of ISM Middle East, dedicated to enabling premium business connections before, during, and after the event. From business referrals to individual   meetings with exhibitors onsite – they are all just a few clicks away with the Sweet Connections Meeting Programme. 


THE CLOCK IS TICKING!

ISM MIDDLE EAST WILL START IN

DISCOVER THE VENUE

Floorplan
Loading
Beyond Labels: Sustainability's Role in MENA's Sweet and Snack Evolution
From ethical sourcing to sustainable chocolate and vegan products, confectionary industry professionals have a lot to consider when selecting products for their shelves. The 2023 Global Confectionery …
The Global Snack and Sweet Trends to Look Out for at ISM Middle East in 2024
As the global snacks market continues to grow, consumers are demanding more from their favourite treats. Our latest article dives into trends like health-focused snacks, eco-friendly packaging, luxuri …
Discover the Latest Trends and Opportunities in the UAE Sweets and Snacks Market
The UAE Sweets and Snacks Market is experiencing steady growth and is projected to witness a compound annual growth rate (CAGR) of around 3.6% between 2024 and 2030. This is driven by evolving consume …
What’s Happening in the World of Healthy Snacks 2024
GCC consumers now have an increased appetite for a healthier lifestyle which has resulted in them actively seeking better-for-you snack alternatives. In a recently conducted survey by Mondelez Intl, 6 …

    INDUSTRY NEWS & UPDATES

    PLATINUM SPONSOR

    ISM_SPONSOR

    OFFICIAL PRE-REGISTRATION SPONSOR

    ISM_Batook

    CARRIER BAG SPONSOR

    ISM_Carrierbag

    OFFICIAL KNOWLEDGE PARTNERS

    MEDIA PARTNERS

    Unlock exclusive content


    *Important Information: We have recently made aware that there is a fraudulent email that appears to have been sent in the name of the ISM Middle East event. Please be cautious and verify all ISM communication through our website www.ism-me.com or official email addresses from @dwtc.com or @koelnmesse.de before responding.