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MENA'S BIGGEST SWEETS AND SNACKS TRADE EVENT

UNLOCK SWEET SUCCESS IN 2024 AS ISM MIDDLE EAST GETS BIGGER, BOLDER & BETTER

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This year, we're cranking up the excitement as we unveil our new show dates – mark your calendars for the mega event happening from September 24 to 26, 2024, right at the heart of the action, the Dubai World Trade Centre. But that's just the beginning; we're going bigger, better and bolder! The exhibition space has expanded to meet the surging demand of the global industry, attracting trade associations and national pavilions from around the world.

At ISM Middle East 2024, you can look forward to the hub of innovation with our Expert Stage, hosting a content-led conference programme curated by our knowledge partners, focused on the industry trends.

For industry professionals looking to forge new business relationships, or strengthen existing ones, there will be a new-to-show, dedicated networking programme connecting international exhibitors with leading regional buyers. From new product tastings to enlightening product workshops and more, ISM Middle East 2024 promises to be the sweetest, most thrilling experience yet.

Don't miss out on the largest sweets and snacks trade event of the year. Save the date and secure your place; this is one event you won't want to miss!

BOOK YOUR STAND REGISTER TO ATTEND

JOIN US IN 2024 FOR A GAME-CHANGING EVENT THAT PROMISES
UNPARALLELED OPPORTUNITIES FOR YOUR BUSINESS

 

ISM Middle East 2024 promises a larger platform showcasing products and reaching wider audience than ever before.

 

Embrace innovation as we push the boundaries of what’s possible in the industry with dedicated conference, network programme, innovation Tours that will create the ultimate hub for your connections

With improved networking, more innovative products, and partnerships, ISM Middle East 2024 promises to be the sweetest, most thrilling experience yet.

KNOW MORE

UNVEILING THE 2024 EXHIBITORS THAT WILL BE CAPTIVATING THE AUDIENCE AT THE EVENT

SOURCE THE MOST TRENDING PRODUCT CATEGORIES ON THE SHOW FLOOR

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CONFECTIONERY

CONFECTIONERY

CHOCOLATE, CHOCOLATE PRODUCTS AND CHOCO DATES

CHOCOLATE, CHOCOLATE PRODUCTS AND CHOCO DATES

SNACK FOODS

SNACK FOODS

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TRADITIONAL SWEETS

TRADITIONAL SWEETS

ICE CREAM AND DESSERTS

ICE CREAM AND DESSERTS

BISCUITS AND CAKES

BISCUITS AND CAKES

SHAPING TOMORROW'S SWEET SUCESS:

JOIN ISM MIDDLE EAST'S GROUND-BREAKING CONFERENCE

ISM MIDDLE EAST EXPERT STAGE

Step into the forefront of innovation at our inaugural three-day conference at ISM Middle East. With the show's exponential growth, the need for a dedicated platform to showcase unparalleled knowledge and expertise has never been more evident. Dive into thought-provoking discussions covering a spectrum of topics such as MENA Growth Opportunities in Sweets and Snacks Market, and The Right Path to Entering the MENA Market and Prospering.

Explore the cutting-edge realm of AI trends shaping the snacks and sweets landscape, and uncover the innovations and key drivers behind healthy and mindful snacking. With an exceptional line-up of speakers, thought-provoking sessions, and limitless networking opportunities, this conference is poised to set new benchmarks in confectionery excellence. Join us as we redefine the boundaries of taste, trends, and transformation.

THE IDEAL PLATFORM TO CELEBRATE PRODUCT INNOVATIONS

ISM MIDDLE EAST AWARDS

Honouring Excellence: Introducing ISM Middle East Awards! Celebrating the forefront of innovation and product development, exhibitors now have the opportunity to shine across eight prestigious categories. From ground-breaking developments to unparalleled innovations, this coveted recognition celebrates the best in class within the confectionery industry.

As a melting pot of creativity and ingenuity, ISM Middle East serves as the birthplace of countless industry-shaping trends and rising consumer favourites. This dynamic platform offers a unique opportunity for industry players to come together, exchange ideas, and explore the latest advancements in the world of confectionery and snacks.

Join us as we raise the bar and applaud the trailblazers driving the evolution of confectionery excellence at the ISM Middle East Awards!

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UNLOCK BUSINESS SUCCESS WITH SWEET CONNECTIONS:

YOUR EXCLUSIVE PATH TO TAILOURED NETWORKING AT ISM MIDDLE EAST

SWEET CONNECTIONS

Designed to connect exhibitors directly with relevant and hand-picked buyers on the show floor. Gain personalised connections with key figures in the industry, initiate quality meetings, and create business networking opportunities.

This bespoke and exclusive meetings programme offers a range of free networking services throughout the 3 days of ISM Middle East, dedicated to enabling premium business connections before, during, and after the event.

From business referrals to individual meetings with exhibitors onsite – they are all just a few clicks away with the Sweet Connections Meeting Programme. 

EXPLORE EXCLUSIVITY:

DISCOVER THE RETAILERS' ZONE FOR UNIQUE PRODUCT INNOVATION

INNOVATION MART

An exclusive addition to this year's event! This ground-breaking feature provides visitors with the opportunity to explore products available only in this designated area, offering a unique experience not found elsewhere on the show floor, where exhibitors seize the chance to showcase their exceptional, exclusive launches and innovative products. Tailor-made not only to hand-picked buyers with retail profiles but also to a broader audience interested in seeking out specialty items within the confectionery and snacking industry, the Retailers' Zone promises to be a hub of innovation and collaboration.

Join us for an unparalleled experience and uncover extraordinary products, available exclusively at the Retailers' Zone.

DISCOVER THE VENUE

ISM Show Floor Map

INDUSTRY NEWS & UPDATES

OFFICIAL KNOWLEDGE PARTNERS


 

OFFICIAL MEDIA PARTNERS

MEDIA PARTNERS