THE HEART OF SWEETS AND SNACKS IN THE MIDDLE EAST

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Boost Your Business at MENA'S No.1 Sweets & Snacks Event

Taste the trending, most fascinating, most innovative and of course, most sales-generating products for your business at ISM Middle East, 8-10 November 2022, Dubai World Trade Centre.

Whether you are a retailer, food supplier, distributor, wholesaler, chocolatier, or pastry chef, you’ll find something to delight the palate and inspire your business.  

You will not want to miss ISM ME's unparalleled industry connections with real sweets and snacks industry players. 

HERE ARE FEW OF THE MAJOR BRAND PLAYERS OF ISM MIDDLE EAST 2022 EDITION

The most impressive showcase of confectionery and snacks from reputed worldwide manufacturers, from the most flavourful to the most trending product lines.



 

VIEW FULL 2022 EXHIBITOR LIST

NEW PRODUCT SHOWCASE WINNERS ANNOUNCED

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NEWEST BRAND PLAYERS ENTERING THE MIDDLE EAST

NEWCOMER AREA

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  • 079A0007
  • 079A9972
  • 079A9993
  • 079A9957

SNACKING IN THE GCC – MAPPING THE SHIFTS IN CONSUMPTION TRENDS

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The snack industry in the GCC in 2022 is estimated at USD 3.8 billion and is anticipated to register a compound annual growth rate (CAGR) of 3.1% from 2017 to 2022. Additionally, the confectionery market is about USD 3.53 billion, surging at a CAGR of 3% from 2017 to 2022. A shift toward value-added convenience with healthy alternatives is supporting the growth of the industry post-COVID-19. The KSA governments are introducing measures for sugar reduction, front-of-pack nutrition labels, and various taxes on sugar-sweetened beverages to promote healthy snack consumption, which is positively influencing the market

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EVERYTHING THE HEART DESIRES - TRENDING SECTORS AT ISM FLOOR

  • ISM ME is a strategic event for our company. It targets the right profile of the visitor specialized in the confectionary business. Every year we do have a stand on ISM ME and every year we manager to find some new business opportunities. Thanks to this event Middle East markets have the strategic position in our sales structure.
    Karol Pilaciński
    Export Director, Bogutti
  • ISM-ME it's the perfect showcase to all our extensive and varied product catalog full of new European trends, designed and made for those customers who are looking for a daily high quality and healthy product.
    Josep Alcon
    Export Manager, Gerio
  • We decided to take part in ISM Middle East as we believe that ISM is like a family meeting of the confectionary and snack industry. We are sure it will be the best place to present our brand new packing, discuss the market opportunities and trends in the MENA region.
    Lucy M. Wnek
    International Business development Manager, Jakemans

IN THEIR WORDS: WHY OUR EXHIBITORS RETURN YEAR AFTER YEAR

 

 

 

DELIGHTS OF THE WORLD, GATHERED IN ONE DESTINATION

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