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THE HEART OF SWEETS AND SNACKS IN THE MENA REGION

UNLOCK SWEET SUCCESS IN 2024 AS ISM MIDDLE EAST GETS BIGGER, BOLDER & BETTER

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This year, we're cranking up the excitement as we unveil our new show dates – mark your calendars for the mega event happening from September 24 to 26, 2024, right at the heart of the action, the Dubai World Trade Centre. But that's just the beginning; we're going bigger, better and bolder! The exhibition space has expanded to meet the surging demand of the global industry, attracting trade associations and national pavilions from around the world.

At ISM Middle East 2024, you can look forward to the hub of innovation with our Expert Stage, hosting a content-led conference programme curated by our knowledge partners, focused on the industry trends.

For industry professionals looking to forge new business relationships, or strengthen existing ones, there will be a new-to-show, dedicated networking programme connecting international exhibitors with leading regional buyers. From new product tastings to enlightening product workshops and more, ISM Middle East 2024 promises to be the sweetest, most thrilling experience yet.

Don't miss out on the largest sweets and snacks trade event of the year. Save the date and secure your place; this is one event you won't want to miss!

BOOK YOUR STAND REGISTER YOUR INTEREST TO VISIT

JOIN US IN 2024 FOR A GAME-CHANGING EVENT THAT PROMISES
UNPARALLELED OPPORTUNITIES FOR YOUR BUSINESS

 

ISM Middle East 2024 promises a larger
platform to showcase your innovations
and reach a broader audience, with more
attendees and exhibitors than ever before.

 

Step out of your comfort zone and embrace innovation, as we push the boundaries of what’s possible in the industry with a dedicated conference and networking programme that will connect you with leading regional buyers.

With improved networking, more innovative products, and partnerships, ISM Middle East 2024 promises to be the sweetest, most thrilling experience yet.

KNOW MORE

THE MOST DIVERSE SELECTION OF SWEET AND SNACK BRANDS FROM AROUND THE WORLD SEEN AT ISM MIDDLE EAST

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4 CATEGORIES 4 WINNERS: THE BEST IN SWEETS AND SNACKS

ISM MIDDLE EAST EXPERT INSIGHTS

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READ OUR EXCLUSIVE INSIGHTS FOR STRATEGIC BUSINESS DECISIONS

Insights on Bakery - Middle East & Africa

Insights on Bakery -
Middle East & Africa

Insights on Desserts & Ice Cream - Middle East & Africa

Insights on Desserts & Ice Cream - Middle East & Africa

Insights on Confectionery Middle East & Africa

Insights on Confectionery Middle East & Africa

INDUSTRY NEWS & UPDATES

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