THE HEART OF SWEETS AND SNACKS IN THE MIDDLE EAST

A BRAND REDEFINED, AN INDUSTRY REIGNITED

ISM ME, formerly known as Yummex ME, the show of choice for the regions leading sweets and snack industries, will take place in the heart of the Middle East in November 2022. Building on the global reputation of the ISM brand family, the show will offer exciting networking possibilities, world-renowned brands, and international visitors.


ISM ME is the No.1 platform for producers and manufacturers of the sweets, confectionery, and snacks industry to showcase their products and innovations to buyers across the Middle East and North Africa. The show puts you in direct contact with a huge number of retailers, distributors, F&B suppliers, and hospitality chains from across the UAE, Saudi Arabia, Bahrain, Oman, Africa & South Asia.

Enquiries for 2022 spaces are flooding in, connect now to get a head-start.

Book Your Stand

REGISTER TO VISIT

SECTORS IN DEMAND

CONFECTIONERY & DESSERTS

CONFECTIONERY & DESSERTS

COCOA, CHOCOLATE & CHOCOLATE PRODUCTS

COCOA, CHOCOLATE & CHOCOLATE PRODUCTS

SNACK FOODS

SNACK FOODS

ICE CREAM

ICE CREAM

DATE & DATE PALM PRODUCTS

DATE & DATE PALM PRODUCTS

THE ULTIMATE TRADING PLATFORM FOR SWEET AND SNACK PROFESSIONALS

The most impressive showcase of confectionery and snacks from reputed worldwide manufacturers, from the most flavourful to the most trending product lines.




 

CULINARY INSIGHTS WITH A WHOLE LOT OF INDULGENCE ACROSS DIFFERENT STATIONS

New Product Showcase

This is where the decision-makers selectively inform themselves about the new products of the sweets and snacks industry. An independent jury selects the four most innovative products of ISM Middle East 2022.

CONNEXIONS

Connexions - Our powerful business matchmaking programme unlocks productive, lucrative discussions between exhibitors and buyers.

The connexions platform is a complimentary networking tool to help you

  • Book meetings
  • Explore Products & New Brands
  • Browse the full Exhibitor List
  • View Speakers & Agenda

NEWCOMER

Experience products that have never been presented at yummex ME before. Meet the newest exhibitors and their products of the sweets and snacks market in the MENA region.

GLOBAL DATE MARKET: BEST-SELLING VARIETIES OF DATES

Global Date Market takes place in the world’s highest date supply and consumption markets. Explore the full scale of date fruit varieties, flavours and innovations here.


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IN THEIR WORDS: WHY OUR EXHIBITORS RETURN YEAR AFTER YEAR

 

 

 

  • We’ve interacted with numerous buyers, and we look forward to materialising deals post the exhibition.
    Rishikesh Gandhi
    Executive Director, Pure Temptation
  • We’ve met potential distributors and are blown away with the attendance the exhibition has received.
    Julia Kirichenko
    Head of Marketing, Vitba
  • We are grateful to yummex Middle East (ISM ME) to have provided us with a platform of this size to kick off our MENA expansion plans.
    Daniel Szilard Vajda
    Sales Manager, Chocoland Ltd

DISCOVER THE YUMMIEST PRODUCTS AT ISM ME 2022

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LATEST NEWS & INSIGHTS

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DELIGHTS OF THE WORLD, GATHERED IN ONE DESTINATION

SUCCESS RAISED TO THE POWER OF FIVE

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GulfHost

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OUR 2022 PARTNERS

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Dairy Industies

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OFFICIAL INTERNATIONAL MEDIA PARTNER

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F&D

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Editrade

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