){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
TOP 2026 TRENDS SHAPING THE SWEETS & SNACKS INDUSTRY
)
)
)
)
)
)
POWERFUL CONVERSATIONS. GAME-CHANGING STRATEGIES.
At ISM Middle East, expert voices come together to unpack the most important shifts impacting the industry from evolving consumer behaviour and product development to supply chains, reformulation and market expansion strategies.
Each day follows a clear content focus, guiding attendees through data-led insights, innovation pathways and commercial strategy, with both regional relevance and global perspective.
Your Exclusive Access to the Next Big Trend in Festive Gifting
ISM Middle East Festive Showcase brings brands together to present their newest and most enticing offerings for all cultural and celebratory occasions.
This inviting space highlights the latest festive product lines and provides targeted networking opportunities, connecting world-renowned confectionery and snacks brands with influential buyers looking to source the next big trend in festive gifting.
The ISM Middle East Awards honour the most groundbreaking ideas and revolutionary products shaping the sweets and snacks industry.
As the ultimate platform for industry recognition, the awards celebrate stand-out brands that are advancing the sector with new-to-market novelties, nostalgic favourites, and new consumer-driven creations.
Strategic Networking. Powerful Connections.
Unlock global opportunities and find your perfect business match with ISM Middle East's exclusive networking programme.
Designed to connect exhibitors with key buyers, this initiative ensures meaningful engagements that drive real business growth. Gain access to personalised introductions, VIP concierge support and curated participant lists, making every connection count.
The Region's Sweetest Insights --- Served Fresh Every Month
EDITOR'S BITE
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)