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All submissions will be evaluated by an independent jury of industry experts, buyers, and category specialists. Judging will be based on a weighted scoring system across the following criteria, tailored to each award category
- Innovation & Uniqueness – Originality in flavour, texture, or formulation
- Taste & Quality – Flavour profile, mouthfeel, and use of premium ingredients
- Packaging Appeal – Visual impact and alignment with product positioning
- Commercial Viability – Market readiness, shelf appeal, and scalability
- Product Craftsmanship – Texture, freshness, and technical execution
- Innovation – Modern twists, new formats, or added functional benefits
- Consumer Appeal – Taste, presentation, and perceived indulgence or health value
- Market Fit – Suitability for target market and retail channels
- Flavour & Texture Balance – Consistency, chewability or crunch, and taste
- Creativity – Unique flavour combinations, colours, or formats
- Presentation – Packaging design and product visibility
- Commercial Relevance – Shelf life, portion size, and consumer demand
- Narrative Strength – Authenticity, clarity, and emotional connection
- Brand Values – Alignment with sustainability, heritage, or social responsibility
- Visual Identity – Cohesion between product, design, and messaging
- Consumer Resonance – Ability to engage and build brand loyalty
- Authenticity – Cultural or regional relevance and recipe integrity
- Taste & Texture – Faithfulness to traditional flavour profiles
- Packaging – Respectful of heritage while appealing to modern markets
- Revival Value – Role in preserving or reintroducing traditional formats
- Nutritional Value – Balanced ingredients, reduced sugar/fat/salt, high-protein/fibre
- Taste & Appeal – Healthy without compromising flavour
- Innovation – Use of superfoods, functional ingredients, or unique formats
- Consumer Fit – Alignment with wellness trends and everyday snacking
- Design Aesthetic – Visual appeal, shelf standout, and brand consistency
- Functionality – Ease of use, resealability, portability
- Sustainability – Use of recyclable or eco-friendly materials
- Innovation – Structural design, interactive or smart packaging features
- Seasonal Relevance – Strong tie to a cultural or celebratory occasion
- Giftability – Premium feel, presentation, and packaging for gifting
- Creativity & Innovation – Festive concept, limited edition or novelty element
- Emotional Appeal – Ability to evoke joy, nostalgia, or celebration
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