INDUSTRY NEWS AND UPDATES

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Blast From the Past: Why Brands Have Embraced Nostalgia Marketing
Many experts attribute the uncertainty of the pandemic to the increased use of this tried-and-true tactic. To celebrate the return of OREO Cakesters, the brand decided to "rewind” to the mid-2000s on …
Nostalgia Reigns as Confectionery’s Comeback Queen
Curious and sentimental chocolate lovers are rediscovering the classics, and confectionery is ready-as-ever to deliver that dose of joy. Discover two ways consumers experience nostalgia and what they …
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